The Salary Survey Says…

If you’re a catalog circulation manager making more than $100,000, consider yourself lucky. On the other hand, if you’re a copywriter making less than $30,000, you may want to ask about a raise.

According to the 2004 Direct Marketing and Telesales Salary Guide from executive recruiters Crandall Associates, catalog circulation managers with more than seven years’ experience typically have salaries in the range of $72,800-$91,300. Those with less than four years’ experience generally make $52,700-$63,000.

Copywriters with less than four years of experience, meanwhile, typically make $40,900-$47,500. Once they have more than seven years of experience, they pull down roughly $56,600-$68,300 a year.

Website managers earn an average of $55,300-$67,400 if they have less than four years’ experience and $77,300-$94,800 if they have more than seven years’ experience. On the back end, operations directors generally make $81,000-$87,400 if they have less than four years’ experience and $94,800-$120,600 if they have more than seven years’ experience.

Not surprisingly, salaries in Los Angeles, and the San Francisco and New York City metro areas are about 20% higher than average. But workers in Arkansas, Iowa, Kansas, Kentucky, Louisiana, Mississippi, Missouri, Montana, Nebraska, New Mexico, North Carolina, North Dakota, Oklahoma, South Carolina, South Dakota, and Tennessee earn on average about 5% less.

The full report, with salary ranges for 56 job descriptions, can be purchased at

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