Walmart announced the launch of Walmart Pay which will work with any iOS or Android smartphone, any major payment type and at any checkout lane through the Walmart app.
The goal with Walmart Pay is to improve customer checkout and dramatically expand mobile payment access. With the launch, Walmart becomes the only retailer to offer its own payment solution.
The mobile payment feature will be introduced in select stores beginning this month, with a nationwide launch to be complete by the first half of next year.
“The Walmart app was built to make shopping faster and easier,” said Neil Ashe, president and CEO of Walmart Global Ecommerce in a press release. “Walmart Pay is the latest example, and a powerful addition of how we are transforming the shopping experience by seamlessly connecting online, mobile stores for the 140 million customers who shop with us weekly.”
Twenty-two million customers actively use the Walmart app each month, and it ranks among the top three retail apps in the Google and Apple stores. Features including checking in and picking up an online order, refilling pharmacy prescriptions and finding an item’s store location.
Those using Walmart Pay can visit any register, open the app and choose Walmart Pay. At any time during checkout, customers can scan the code displayed at the register, activating Walmart Pay. An electronic receipt will be sent to the app.
“We made a strategic decision to design Walmart Pay to work with any smartphone and accept almost any payment type – even allowing for the integration of other mobile wallets in the future,” said Daniel Eckert, senior vice president, services for Walmart U.S. “The result is an innovation that will make ease of mobile payment a reality for millions of Americans.”