Walmart Making Great Strides in Ecommerce

Content Manager

Walmart is seeing payoff from its significant investments in ecommerce, growing online sales 29% in the fourth quarter while gross merchandise value (GMV) increased 36.1%, including its and grocery businesses.

“We’re gaining traction and moving faster,” said Walmart CEO Doug McMillon in an earnings call. “We’re the second-largest U.S. online retailer by revenue, one of the top three online retailers by traffic and our Walmart app is among the top three apps in retail.”

Ecommerce has been even more on the forefront for Walmart since it acquired in the second half of 2016, making CEO Marc Lore head of its U.S. ecommerce business as it hotly pursues Amazon.

“From a marketplace perspective, we now have 35 million SKUs, more than quadrupling the number available at the beginning of the year,” said McMillon. “We recently announced free two-day shipping on millions of items with a minimum order of $35. And as you might expect, we’ve seen a nice uptick in our ecommerce business since this launch.”

McMillon said the acquisitions of ShoeBuy and Moosejaw, in addition to Hayneedle, have given Walmart immediate expertise and capabilities in new, more upscale categories of merchandise.

“We’re also leveraging the strengths of Walmart and Jet to make both platforms better,” said McMillon. “I’m excited about what’s to come. I’m really pleased by how [President and CEO of Walmart U.S.]Greg Foran and his team are working in tandem with Marc Lore and his team to deliver the convenient shopping our customers desire, no matter how they choose to shop.”

McMillon said Foran and Lore will continue to partner closely to serve Walmart customers through the Walmart app, site and stores.



Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.