Walmart Plans to Acquire ModCloth

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Walmart is planning to acquire 15-year-old online vintage-inspired apparel retailer Modcloth. The retailer joins the ongoing list of Walmart acquisitions, more recently outdoor online retailer Moosejaw.

[Related: Walmart Acquires Moosejaw for $51 Million]

Recode reported that Walmart is buying the company on behalf of, which was acquired by Walmart in 2016. aims to provide customers with a wider assortment of products to its online store.

[Related: Walmart Confirms Acquisition]

Modcloth was founded by Susan Gregg Koger and Eric Koger in 2002 while both were studying at Carnegie Mellon. It started as a product of Susan Koger’s finds in thrifts stores and turned into a $150 million revenue business as of 2015.

The company raised nearly $80 million in venture capital and eventually relocated to San Francisco. It hired ex-Urban Outfitters executive Matt Kaness as CEO in 2015 and started to experiment with physical stores, including a permanent location in Austin.

However Modcloth has struggled to operate profitably and has been unsuccessful in recent attempts to raise additional funding.

[Related: Acquires ShoeBuy for $70 Million] acquired online furniture seller Hayneedle for $90 million before it was acquired by Walmart for $3 billion. It also purchased online shoe retailer ShoeBuy.



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