In the “Amazon era,” retailers with an online presence must constantly fight to keep loyal customers and attract new ones—or watch their business slowly be eaten up by larger competitors. Here is how companies can better utilize something they already have, their visual imagery and online content.
Is it really worth all the cost of adjusting distribution strategy, changing packaging and monitoring third-party sellers just to maintain price and win the Amazon buy box? If your retail relationships are important, the answer is yes.
You’ve decided to sell on Amazon, so what exactly does that mean for your business? What do you need to do next? Take a look at these five steps to make selling on Amazon an easy one.
Amazon continues to dominate ecommerce and desktop won sales during holiday 2016, while bricks-and-mortar took a beating. See whether this trend will continue throughout 2017.
It looks like Amazon is following Google’s lead and is quietly testing product listing ads. See whether this is a win-win for both Amazon and Google and what it could mean in the future for other retailers.
In a brutal retail environment, retail chains continue to shutter hundreds of store locations even as ecommerce growth continues to boom. See what is causing the store closures and how ecommerce is playing a role.
Proficient machine learning technology can help B2B merchants perfect their ecommerce platform. Here are several ways machine learning technology can help you build a successful B2B ecommerce system.
Is Amazon losing brands? It certainly looks that way as more brands opt to leave Amazon as a sales channel. Brands like Birkenstock and a growing list of others are opting out of Amazon. Find out why merchants are leaving and what it will mean for the marketplace giant.
After raising the profile of its line extensions during Prime Day 2015, Proactiv hopes to move some of its best-selling product during this year’s faux sales holiday. Now with over a year of operating history on the Amazon marketplace, the company has become more adept at managing the channel and avoiding conflict with its primarily direct marketing approach.
In 2015, the first annual Amazon Prime Day was a huge success for the marketplace and it returns again this year with plans of exceeding last year’s sale success. But what does this mean for third-party marketplace sellers? See what third-party marketplace sellers should expect on Amazon Prime Day.