Competition for customers’ online attention increases steadily, and consumers are getting pickier. It has become crucial to test, monitor and optimize websites and mobile applications to ensure they are top quality. Here are five top application and ecommerce site testing trend predictions for 2017.
Proficient machine learning technology can help B2B merchants perfect their ecommerce platform. Here are several ways machine learning technology can help you build a successful B2B ecommerce system.
To be successful online, however, you must know your B2B customer, appeal to their needs and understand how they buy. While many of the principles of a B2C site do apply, consider these unique needs of a B2B buyer.
The B2B revenue cycle is not changing, it has changed. 92% of B2B buyers say that they prefer to buy online, while Gartner analysts estimate that by 2019, 41% of all revenue across all industries will come from digital channels.
Providing a personalized optimal experience for your B2B customers is vital in today’s B2B industry. How are you providing the right experience for your customers? In this MCM Executive Summary report you will see how various B2B merchants are connecting with their consumers and what is needed to be successful.
B2B customers purchasing for work are, when it comes down to it, the same customers who also shop the B2C space online for personal purchases. These customers expect the same quality experience across the board, no matter if they are at their desk from 9 to 5, or on the couch at home after work. These three tips are just the beginning of all that you can do to boost your B2B ecommerce site’s user experience.
B2B companies in this day and age are repeatedly encouraged to invest in electronic commerce to drive down the cost of customer interaction. Traditionally, B2B organizations first look to electronic data interchange (EDI) as an approach for this. However, more recently, B2B ecommerce has become another options for companies. Considering the fact that both systems process orders digitally, what exactly is the difference between them?
There are some pretty big changes afoot in the B2B sector when it comes to purchasing decisions. Here are some tips that will provide this digital, mobile-savvy group with the kind of experience they expect.
The online shopping experience has never been better, thanks in large part to Amazon. The company’s unparalleled focus on delivering first-class customer experience has given consumers greater expectations in terms of service, delivery, choice and price transparency.
Mark Johnson, CEO of Four51, believes this year could be pinned as the year of the B2B customer, and as such, a customer-centric strategy is the key to a successful year. Keeping these five B2B ecommerce trends in mind will be critical to ensuring success.