How to Have a Killer Creative Platform
Everyone talks and talks about building a consistent brand and creative platform across channels. But how many of you have actually accomplished this?
Catalog
4 Tips for Effective Inventory Management
Inventory management is a pain point that plagues many retailers. Without an effective strategy, companies can make critical mistakes: tie up capital in excess inventory, create picking errors in the warehouse and even miss sales opportunities due to out-of-stock products. Here are four tips to help retailers develop an inventory plan that works.
The State of Catalog Marketing in the Digital Era
While the catalog is still a very important part of a retailer’s marketing efforts, many of them are continuing to shift dollars and focus to digital efforts, as they also revise their catalog strategy in a new era. See which major retailers are making the shift from the traditional catalog and implementing a digital strategy.
Herschell Gordon Lewis: Best and Worst Catalog Copy of 2016
Legendary copywriter Herschell Gordon Lewis passed away on September 26 at the age of 90. Just a few weeks earlier, Herschell sent us what turns out to be his final annual “Best and Worst Catalog Copy” report, with the intent of it running in November. And here it is. See if you made Herschell’s final cut.
Why Lingerie Startup True & Co. Ventured Into Catalogs
Since its 2012 inception, True & Co. has been revolutionizing the women’s lingerie industry online. So why did True & Co. decide to expand its reach offline and produce a catalog? True & Co. Head of Marketing Anda Pho discusses the reasons in this video interview.
Victoria’s Secret Cuts Its Catalog – Is It an End of An Era?
Is it the beginning of the end for print catalogs? Victoria’s Secret recently announced the end of its rather iconic catalog. See why its parent company L Brands made the decision and what it means for the brand.
Catalogs: An Engaging Sales Driver
The catalog is not only a sales driver, but a vehicle for branding, inspiration and engagement. See what results were garnered with the MCM Outlook 2016 on catalogs.
The Catalog is Far From Dead
Rumors of catalog’s demise had been greatly exaggerated. Yes, catalog circulation dropped at the end of the last decade, as did page counts, as did the number of catalog titles. But catalogs are still here, and they have taken on a new role as a marketing driver.
Do You Plan to Increase Catalog Circulation in 2016?
Do you plan to increase or decrease your catalog circulation in 2016? Multichannel Merchant associate editor Daniela Forte asked this question to attendees of NEMOA directXchane in Boston March 9-11, and here is what she found out.
How Talbots Reclaimed Its Brand DNA
Talbots is making great strides to become a cult brand for women between the ages of 45 to 65 years old and right now it is focusing on reclaiming its brand DNA and sense of style.