Elevating the confidence level of your buyers on Cyber Monday, your business can drive more sales and ensure greater customer satisfaction. Here are what retailers need to know to make the customer happy on Cyber Monday and the rest of the holiday season.
Whether a brand is targeting the frugal fannies or the luxury shoppers of the world there are some lessons that apply across industries and audiences today. Here are several important tips to remember when it comes to attracting today’s consumer.
Making it easy for customers to shop your brand and get what they want when they want and how they want is the name of the game for retail today. Here are four ways brands are using IBM’s artificial intelligence technology, IBM Watson to connect to customers.
Tis the season to focus on holiday sales. Since it’s November, there’s not enough time to do a site redesign. With no time to waste, here are six timely strategies and tactics retailers are implementing to attract shoppers and increase sales this holiday shopping season.
In a study by UPS, 51% of shoppers made their purchases online, compared to 48% in 2015 and 47% in 2014. The problem is big box retailers face is that they have yet to figure out how to successfully sell certain big box categories online, which is why conversions are so low. See how big box retailers should be personalizing the online experience for shoppers.
When it comes to delivering a superior customer experience, the seller holds all the cards. It is critical that the reseller, merchant, brand has the ability to follow through and support the consumer both pre and post sale. Here are what merchants can keep in mind when preserving the consumer experience.
Gaining a wealth of knowledge on a customer is beneficial for retailers, that is why eye tracking is so widely used in both brick-and-mortar and online retail sites to study how shoppers are engaging with the environment and to understand what products, promotions and features capture the eye. Here are several general insights learned from eye tracking that can improve the ecommerce experience.
Virtual reality is making its way into ecommerce, but the question remains whether it is a “nice to have” or a “need to have” for consumer engagement? Read how several merchants are embracing virtual reality as a way to engage with consumers.
The elephant in the ever-growing room of online retailing is one of the biggest elephants anywhere – and its name is Amazon. With the holidays coming, here are four ways you can gain an edge on the marketplace giant.
Providing a personalized optimal experience for your B2B customers is vital in today’s B2B industry. How are you providing the right experience for your customers? In this MCM Executive Summary report you will see how various B2B merchants are connecting with their consumers and what is needed to be successful.