Using Social Media as a Customer Service Tool

| Erin Lynch

brand followers are not just about using social media to gain coupons or deals from retailers, it’s the place to be heard. This infographic touches on the many ways retailers can use social media for customer service and how that can turn your company from “good” to “great.”

How to Reach the Cross-channel Consumer This Holiday

| Jay Henderson

How can marketers create a more favorable shopping experience for consumers this holiday season? Here are a few key tips marketers should keep in mind when it comes to creating a united cross-channel strategy for holiday retail success.