Tick-tock: Your Last Minute Guide for Retail Preparedness
27 Tips to improve your holiday sales and service
Lists & Data - Business
How to Negotiate Software Agreements
Let’s face it: Getting to the point of signing an agreement for a new order management, warehouse management or website system requires a massive amount
Global Storming: TAKKT Hopes to Add to North American Stable
After keeping a low profile during the past few years, business-to-business direct marketer Takkt America is looking to see and be seen. Why? Because
Get a better circ plan by Friday
DETERMINE WHO HAS EMAIL You must segment your mailing to identify customers who have promotable email addresses (meaning customers who welcome marketing
Getting your head around matchbacks 2.0
Many of us have accountants either for ourselves or our businesses for a simple reason: Every year the tax rules change and we simply cannot afford to
Lists and Data: It’s Time to Test Again
Some direct marketers put the brakes on testing during the past two years, largely due to budget and staffing constraints, as well as poor results. While
Email 2011: The Pros Prognosticate
JORDAN COHEN is vice president, business development at digital advertising firm Pontiflex. The top email service providers will ditch the ESP moniker
Are List Exchanges Making a Return?
As co-ops and conventional list rentals figure out how to co-exist in a changing market, some think that list exchanges are poised to make a comeback.
From trend watching to new thinking
It’s safe to says that changes in the economy, technology, business demands and customer needs during the past two years have created a new world for
Four degrees of customer centricity
Many of us in this want-it-right-now, on-demand culture seek levels of sophistication in marketing that we’re not prepared for. It’s as if we think we