Amazon announced Prime Day will be a two-day event starting at midnight on July 15. If you think that somehow this concocted shopping holiday has lost steam over the years, you’d be mistaken. Here is a look into the crystal ball to find out what this Prime Day is expected to bring.
Cloud computing changed everything for retailers. From brick-and-mortar enterprises to web-only storefronts, the cloud has had a major impact on business, technology and the bottom line.
Buzz continues to build around beacon technology worldwide. But there’s been little conversation about the implications of beacon technology, its uses and ultimately its game-changing potential, despite its rapidly growing presence within offline establishments. Here are some ways today’s major retailers are using beacon technology.
The ecommerce space is going through a major transformation where one-to-one marketing and personalization are driving innovations through technologies like machine learning. Here are five ways data science can help drive customer satisfaction.
With Valentine’s Day just around the corner, retailers are looking to their data to ensure its success. Here is how retailers are using the data they’re collecting and why it’s important for this love-filled holiday.
While holiday sales were just one benefit for increased online traffic, retailers can benefit all year long from the influx of customer data that occurs during the holiday season. Here are ways data will help retailers beyond peak season.
For companies that sell through multiple channels, data is crucial for planning and executing marketing campaigns, especially during the holiday season. Here are two key areas to focus on as retailers head into the holiday season.
Keeping track of your retail customers across all channels is no easy task, but it is important in order to understand where and when your shopper is shopping. Here is how you can improve the customer tracking across all of your digital channels.
To satisfy consumer demand and expectations this holiday season, retailers must determine what the customer wants, when they want it, to make it available via the channel they want, at the exact moment they want it. Here are five strategies to meet your customer’s expectations this holiday season.
Retailers that engage and deliver using unique data-driven digital engagement strategies are more likely to forge deeper connections with consumers and drive more value and sales. Here’s why tapping into real-time social media activity can ignite consumer passion and interest, make consumers feel connected to the brand and help create your own super fans.