Given the significant investments in ChatGPT and generative AI, it may be time to consider incorporating it into your organization. But what exactly can ChatGPT and other gen AI chatbots do for your marketing and sales department?Here are five ways that ChatGPT can add business value to these functions.
The ongoing economic uncertainty is creating several challenges for retailers, making consumers more frugal. To remain resilient through economic challenges and maximize sales, retailers must stay prepared to weather any anticipated slumps. This requires the ability to analyze trends and shoppers’ habits on a frequent basis, staying up to date while more accurately planning for the future.
Retail media has grown under a confluence of factors which make measurement very difficult. This is mainly because both the ad nd sale take place within walled gardens. But if poor performing campaigns can be identified quickly, and dollars reallocated, brands can generate significant incremental sales with the same working budget.
By virtue of operating an enterprise with less cash flow, SMBs grapple with unique obstacles. Supply chain visibility is relatively low, making it challenging to connect with new suppliers, and larger competitors have more resources at their disposal. Here’s how AI and ML-based tools and technology can help you level the playing field.
To generate sales without cutting margins and avoid partaking in this race to the bottom, retailers should think about how else they can offer value to their customers. A sure-fire way that retailers can do this is to provide a service that shoppers cannot get elsewhere and are willing to pay a premium for.
As the world of commerce becomes increasingly omnichannel, the boundaries that once clearly separated ecommerce markets have begun to fade away. Whereas a brand might have traditionally kept business-to-business (B2B) sales and business-to-consumer (B2C) sales in siloes, today’s connected commerce experiences have created a new selling environment: B2B2C.
One of the best ways to generate interest in your brand is to partner with brand ambassadors. These individuals are cheerleaders for your company — people with industry visibility who are keen to get your product in front of potential customers.
Who will win the battle for consumers’ hearts-and-minds – and their wallets? Will the pure-play online retailers like Amazon and an increasing number of niche online-only sites like Bonobos and Fab.com, or omnichannel retailers that have the power of the Big Box behind them, win the revenue race?
Fitness brands today are not only selling fitness-related products, they are creating an entire lifestyle around fitness. See which brands are doing it right and how each of them are contributing to the transformation that is occurring in today’s retail environment.
We all want to improve our warehouse efficiency. It’s a never-ending vicious cycle, at times, but there are things merchants can do to make their operations run smoothly. Here are 9 tips to that will help improve your warehouse efficiency.