Mobile Still Tops Retailers’ Priority Lists in 2015
Mobile remains a top priority for retailers in 2015, with 58% of retailers placing it at the top of their lists, up from 53% in 2014. See what else retailers are planning this year.
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Can Amazon and RadioShack be a Match Made in Heaven?
Is Amazon bailing on its plans for a New York City showroom? And can RadioShack be the answer to Amazon’s omnichannel plans? Stay tuned, or read on… Tim Parry explains.
5 Affiliate Marketing Trends for 2015
Affiliate marketing has been evolving at a rapid pace for the last few years and this year looks like it will be no exception. This article identifies five trends that you should watch for in 2015 and some best practices to keep in mind as you develop your affiliate marketing strategy.
Macy’s Inc. Restructuring with Omnichannel in Mind
Actions include a restructuring of merchandising and marketing functions at Macy’s and Bloomingdale’s consistent with the company’s omnichannel approach to retailing, as well as a series of adjustments to its field and store operations to increase productivity and efficiency.
In 2015, Technology Catches Up with Cross-channel Marketing
2015 is the year when the promise of cross-channel marketing nirvana is fulfilled, finally. For marketers who are open to the concept, they can have a partner in innovation vs. a vendor of technology. That’s because the technology has caught up to the vision.
What New Omnichannel Trends Really Mean for Customers
We do live in an omnichannel world, but it can still be surprising to learn how many online retailers are experimenting with brick and mortar. Here are 5 ways these online to offline innovators are offering the next wave of the omnichannel experience.
Building and Leveraging a 360-degree View of Your Customer
In order to bring someone back time and time again, marketers must craft meaningful and relevant experiences for the individual. So how can brands go about building loyalty for their businesses in 2015?
How to Transform Omnichannel Retail from Myth to Reality
Most retailers are at a loss as to how to implement an omnichannel strategy in their physical and online stores. However, there are a number of solutions available to help retailers of all sizes cater to the consumer expectation for a personalized cross-channel shopping experience.