eBags to Piggyback Amazon on Prime Day
eBags has decided to not just participate in Amazon’s July 12 selling holiday, but launch its back to school season the same day on its own ecommerce site.
marketplaces
More Merchants Jumping In as Prime Day Opportunities Grow
After the success of Prime Day 2015, merchant sellers on Amazon are getting over their initial apprehension and jumping in with both feet, according to an executive with a company that works with several hundred of them. Read about the challenges and opportunities associated with this now-major sales event.
Prime Day Primer: 6 Things You Need to Know About Prime Day 2016
Amazon has announced that its second-annual Prime Day selling event will be held on July 12, and is pulling out all stops to make sure the negative feedback it received last Prime Day is not repeated. Here are 6 things you need to know about Prime Day 2016, whether you’re a Prime seller on the Amazon marketplace, or are just watching from the sideline.
Deep Discounts Not Necessary for Prime Day Success
Offering deep discounts on the Amazon marketplace on Prime Day does not necessarily mean a successful sales day. Ecommerce experts say you just have to have merchandise available for purchase on the Amazon marketplace to see a Prime Day sales spike.
It’s All About Riding the Prime Day Wave for Proactiv
After raising the profile of its line extensions during Prime Day 2015, Proactiv hopes to move some of its best-selling product during this year’s faux sales holiday. Now with over a year of operating history on the Amazon marketplace, the company has become more adept at managing the channel and avoiding conflict with its primarily direct marketing approach.
Prime Day Has Potential to Break the Internet
Will Amazon’s second-annual Prime Day shopping event break the Internet? Or will Amazon be the sole beneficiary of Prime Day traffic… and sales? Last year’s metrics show that Prime Day has one-day spike potential, but it doesn’t mean all merchants will see residual traffic and sales.
Chinese Cross-Border Ecommerce Sales Expected to Grow 50% in 2016
In 2016, more than 15% of Chinese residents will make online purchases from offshore sellers worth $85.76 billion, according to a new report from eMarketer. By 2020, more than a quarter of the population, representing half of all digital buyers, will be doing so, the company reported.
Amazon Dash Adds 50 New Buttons, Expands Categories
Amazon announced another expansion of its Amazon Dash Button program, adding more than 50 new brands and increasing the total to more than 150. With the program, Amazon is bringing a growing assortment of popular consumer packaged goods sold at its marketplace into the realm of simplified, push button fulfillment gratification.
How Your Ecommerce Operations Have Benefited from the Amazon Effect
Since Amazon was founded in 1994, they have revolutionized the way people purchase products. Consumers have moved from having to go to traditional retail stores to now having the power … Continue Reading →
Amazon Doesn’t Need to Own Ecommerce Delivery
Amazon doesn’t need to take over the last mile of ecommerce delivery, but it does need to reduce its massive shipping cost burden in order to maintain its recent run of profitability, which is the logic behind its recent logistics moves.