According to research by Yesmail Interactive, smartphone and tablet owners are more compelled to shop online than people who don’t own mobile devices. Yesmail’s research shows that 42.9% of mobile device owners shop online at least once per month, versus 32.6% of people without mobile devices. Check out the infographic below to see more findings from Yesmail’s research.
When the mobile app economy exploded, few merchants understood how apps could benefit their business. Here’s why part of the solution to this problem for marketers and retailers is gaining a better understanding of how mobile usage differs from traditional web browsing, and the other part is finding the right tools to craft an app experience that will measurably deliver value and strengthen customer relationships over time.
Based on an analysis of more than two million Facebook ad clicks and conversions, Kenshoo Social data show mobile now represents 20.3 percent of overall Facebook ad spend.
Mobile messaging analytics, as part of a well-thought out mobile marketing strategy, can help brands and retailers gain actionable business intelligence. They can then use that data to craft push, SMS and mobile email messages that are relevant, add value and are selectively timed.
Consumers are craving speed when it comes to shopping with their mobile phone or conducting in-store research, according to a new study conducted by Moosylvania, and retailers need to be ready to oblige.
Cyber Monday sales nationwide hit a record $1.5 billion this year, driven by the growing number of consumers embracing a digital
Acquity Group Study Finds 82% of Top 50 Retailers Have Basic Mobile Offerings; Only 10% Bring Digital Experience In-Store (via PR Newswire) CHICAGO, Dec. 4,
The proliferation of mobile devices brings many benefits and opportunities, but it also has given rise to an unprecedented challenge for retailers: that competition can be ever-present and just one click away. So, as a retailer, how can you vanquish this third wheel and tap into the power of mobile to keep your shoppers engaged and loyal to your brand?
Amit Shah, vice president of online, mobile and social media for 1-800-Flowers.com, said the best approach for retailers implementing a mobile strategy is not to simply transport their desktop website onto mobile, but to prioritize specific features for the mobile user. Here’s how the online flower seller worked with Moovweb to revamp its mobile site in September.