Creating a 360-Degree View of the Customer
Creating a single view of the customer is the goal for many retailers, but having their data in multiple places is preventing many of them from making this a reality.
Personalization
Retailers Say Hello to Next-Generation Personalization
Personalization in retail has become so established that many retailers have embraced approaches that are good enough.
How To Survive The Holiday Season: Become Your Customer’s Best Friend
Last holiday season, online retailers focused on streamlining the shopping experience so consumers could more easily find what they were looking for. So how can retailers build on this momentum? By taking the customer relationship one step further and getting inside the customer’s inner circle of trust as one of their “best friend brands.”
Retailers Mixed on Impact of Amazon Fire Phone
Retailers and retail experts contacted by Multichannel Merchant were mixed in terms of the impact of the new Amazon Fire phone.
Personalization is the Key to Increasing Customer Loyalty
A personalized ecommerce experience has become just as important to consumers as price. And retailers need to get on board with that message.