Mobile Huge in Omnichannel Engagement, Retailers Report at NRF
Executives from Macy’s, Lowe’s and The Limited said the impact of mobile on omnichannel engagement has been huge and has progressed faster than expected.
Executives from Macy’s, Lowe’s and The Limited said the impact of mobile on omnichannel engagement has been huge and has progressed faster than expected.
In this article we’ll look at how web personalization can influence the last two phases of the buyer’s journey – creating repeat customers – as well as some examples of how relevant engagement can transform into loyalty to your brand.
Personalizing the online retail experience is arguably the single most important innovation retailers must embrace to thrive in the new omnichannel world. If you’ve just embarked on your own retail personalization journey, start with these three personalization pillars when formulating a holiday season game plan.