Even though email marketing still the top driver for ecommerce, email messages can easily get lost amid the inbox clutter. So we asked 12 b-to-b and b-to-c email marketing experts the following question: What are you doing to increase email response rates? Here are their answers.
Is it a well-executed store-driver, or a poorly-produced web-driver? And is it digitally-friendly, or an iPad eyesore? Everyone has an opinion about the new J.C. Penney look book that hit 14 million mailboxes right after the merchant announced its new brand identity last month. So here’s seven critiques from Multichannel Merchant’s staff and its contributing writers.
2011 Order Management Systems Directory
During the next five years, retail store sales are projected to grow by 2.4%. In contrast, e-commerce sales are expected to climb by 13%-14%. Equally
The race is on! Results of The E-tailing Group’s Fourth Annual Merchant Survey, along with findings from the past three years, show the pace of e-commerce
Did you know that testing elements of your catalog creative, offers, promotions, segments, timing, covers is the most cost-effective way to improve sales
After two years of sluggish software sales, we are finally starting to see catalog companies investing in new systems. Luckily for them, during the past
Multichannel marketing is hot these days, but few systems vendors make the required commitment to enable retail, Internet, and catalog sales equally.
Measurements are the lifeblood of all successful direct-to-customer businesses. Knowing what data to measure, what analytical tools to use, and then using