Platforms

Salesforce Acquires Demandware for $2.8 Billion

| MCM Staff

Salesforce, the customer success platform and a CRM company, and Demandware, a provider of enterprise cloud commerce solutions, announced that they have entered into a definitive agreement under which Salesforce will acquire Demandware.

Steve Madden To Discuss the Unified Customer Experience at IRCE

| Mike O'Brien

Creating a unified customer experience across channels through a shared repository of store and ecommerce data, as well as striking a balance on its ecommerce site between sales and branding, is a lot of the focus these days at Steve Madden. See what Mark Friedman, president of ecommerce at the apparel retailer, will cover in his June 9 keynote at IRCE.

Taking the “E” out of Ecommerce Platforms

| Tim Parry

As omnichannel technology and customer demands grow, ecommerce platforms are evolving into “commerce platforms,” and even “unified commerce platforms.” So whether or not you have a brick-and-mortar presence, how do you determine your present and future platform needs?

Achieving Online Success with an Ecommerce Partner

| Uwe Bald

Improving and operating an online store can seem daunting for merchants already tasked with managing other facets of their business, such as manufacturing, wholesaling and new product development. But with ecommerce business on the rise, it is important for merchants to focus on their online channel as a strategic sales channel.

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