The Shopping Habits of the B2B Buyer
When it comes to the buying preferences of B2B shoppers, suppliers need to start creating an online shopping experience similar to those in the B2C world. Translation: B2B websites need to be easy to use.
SEM
How to React to 5 Changing Online Consumer Behaviors
Today’s busy consumer, caught in a whirlwind of information, has little patience for such a convoluted purchase path. Instead, they want their search to yield exactly the information they need.
10 Tips on SEO Tactics
SEO is an important part of customer engagement and brand recognition. Adam Audette, president of Rimm-Kaufman Group offered these 10 tips on tried and true SEO tactics.
How to Dominate Search With Google Shopping
Are you looking to compete with the new Google Shopping model? Here are five tips how from Rick Backus, CEO of CPC Strategy.
Salesforce to Acquire ExactTarget for $2.5 Billion
Salesforce has entered into a definitive agreement to acquire ExactTarget for $2.5 billion.
5 Ways to Make Your B2B Social Media Posts Stand Out
The business-to-business community seems to struggle a bit when it comes to captivating their audience through social media compared to the business-to-consumer community. Here are 5 tips on jump starting your social media strategy.
Want More Tablet Sales? Improve the Shopping Experience
Retailers that act now to improve the tablet shopping experience – enhancing browsing and making purchasing easier – can jump ahead of the competition. Here are four strategies retailers can use to nail their tablet shopping strategies.
Getting the Multi-Device Customer to Purchase
According to a Google/Ipsos report, 85% of consumers will start shopping on one device and finish on another so your marketing plan should reach your customer on all gadgets and gizmos. Here’s how.
Boosting Engagement through Site Search
Here are just a few tips from the SLI Systems report that will not only help you create a quality site search for your website but also improve conversations.
SMS Still Rules Retail’s Reach
Even with the rise of IP-based messaging apps such as iMessage, WhatsApp and Just.me, SMS remains ubiquitous largely because of its interoperability. It doesn’t suffer from the device and operating … Continue Reading →