Using Ruby on Rails for Faster Ecommerce Development

| Avery Amaya

With Ruby on Rails features and functionality, Free Country shoppers saw site search auto-complete and suggestions on every page of the site; a user-centric checkout experience designed to maximize conversions; and a fully scalable platform that is capable of handling considerable growth.

The Effects of Online Credit Card Declines in the U.S.

| Tim Parry

An independent study of 1k consumers found that 17 percent of consumers report having had their credit cards declined during card not present (CNP) transactions and as many as one-third of these declines were unnecessary. The result is consumer aggravation, increased operational costs for banks and credit card companies and as much as $40 billion in lost revenue for online retailers. 41st Parameter, a part of Experian, released the data from its TrustInsight division.

5 Ways to Enhance Digital Performance Right Now

| Robert DuRoss

In today’s hyper-connected environment, producing slow-loading or unavailable content is equal to providing no digital content at all. While the challenge to produce always-on, high-performing content is daunting, the truth is, it can be done. In fact, it starts with some relatively easy first steps.

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Lessons Learned from the 2013 Holiday Season

| Andrew Hodes

Retail marketers have been busy examining the results of their holiday initiatives to reflect on what worked, what didn’t and what can be improved. From a technology perspective, here are three of the most poignant lessons that can provide valuable guidance for retail marketers in the coming year.

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Future of Retail Includes Digitalized Stores

| MCM Staff

The retail landscape of 2014 is more digital than ever before, and integrating store and online operations is a key focus for retailers as ecommerce capable solutions increasingly supplant traditional point-of-sale and mobile technologies.