3 Myths About Interactive Video and Mobile
As more and more Americans go mobile, it’s critical that marketers and interactive content creators understand what is and is not true of this platform and the content it hosts.
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The Product Video and Mobile Explosion
Product ecommerce videos saw an exciting year in 2015 with mobile stealing the show for videos. This infographic by Invodo recaps some of the year top results with product video.
The Container Store Debuts Video Contest on YouTube
The Container Store debuted a video contest in an effort to engage customers on the brand’s YouTube channel. See what filmmakers had to do in order to win.
Gelb Music Sees Success with Ecommerce Focus
Gelb Music of Redwood City, CA has seen great success in a tough business environment by doubling down on its ecommerce and digital marketing efforts.
The 2015 Video Marketing Cheat Sheet
With 7 billion videos watched on Facebook and YouTube each year, the message is clear that customers want video. See why video is an important marketing strategy and how to make it beneficial for your business.
Best Practices in Direct Response Video Ads: Hidden in Plain Sight
A well-executed, targeted video ad campaign can open up new opportunities for a brand in consumer engagement and deep messaging, beyond what had been possible in traditional display.
4 Key Findings From the 2014 Video Commerce Benchmarks Report
The year 2014 was the biggest year ever for online video viewing. More than ever, shoppers engaged with video to help them make purchase decisions and were more likely to buy after viewing. Here are the four key findings from the 2014 Video Commerce Benchmarks Report, produced by Invodo.
Sigma Incorporates Video for Product Differentiation
Sigma was trying to figure out how to appropriately educate consumers about its products while enhancing its brand’s credibility in an industry where visibly similar products can be different in functionality and product differentiation is a challenge.
USPS Teams Up with Sony Pictures to Promote The Amazing Spider-Man 2
The United States Postal Service’s Priority Mail will soon be hitting a theater near you after scoring a major product endorsement in Sony Picture’s highly anticipated summer blockbuster “The Amazing Spider-Man 2.”
The Power of Video for Small Business
Leading retailers including Zappos and Old Spice are known for their online videos, but more often than not, brands are missing out on this critical element of their content strategy.