Best Practices for Multichannel Systems Integration

Ernie Schell, executive director of Marketing Systems Analysis, says everyone pays attention to how important it is to have a unified database for managing customers, orders, and inventory in a multichannel environment. But it’s just as important to focus on the back end of this data.


Schell offers two tips for best practices in multichannel systems integration.

Focus on your accounting platform. There are many ways that you can wind up with misleading data, ranging from mismatched accounting months/calendar months to how sales are defined.

Focus on your reporting platform. Whether you use a reporting platform bundled with your solutions or run independently of them, the way data is fed to these and updated on a regular basis needs to be carefully planned.

“From analyzing the results of promotions to customer segmentation to simply tabulating sales by channel, you need to be sure that the way the front end is set up is consistent with what the back-end reporting tools are supposed to deliver,” Schell says.

If you want to know more, Ernie will be speaking on this topic at the Operations Summit in Memphis May 2-3. For more information, go to

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.