Dealing with Front-to-Back Risk Factors in Ecommerce Operations

In an era of heightened expectations, merchants are taking a hard look at their overall ecommerce operations including how orders are received on the front end, fulfilled and shipped to customers. Facing stiff competition, they’re looking for ways to efficiently deliver a two-day (or sooner) experience without breaking the bank.

Getting there isn’t easy. In many cases, the risks of racing Amazon have literally turned into liabilities, effectively slowing progress and forcing companies to rethink everything from their online order interfaces to cart conversion to final-mile fulfillment.

In our latest MCM CommerceChat podcast, we talk to Robyn Meyer, partner, enterprise solutions at Transportation Insight, about challenges and opportunities in this disruptive environment, as well as some strategy, process and system changes companies can make to improve profitability and performance.

MCM is also hosting a free webinar on this topic with Transportation Insight, “Managing Transportation Risk in the Age of Amazon,” on Wednesday, Nov. 20 at 2 p.m. ET/11 a.m. PT. You can find out more and register here.

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