DoorDash Powers Same-Day Delivery at J.C. Penney, Shoe Carnival

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Photo credit: Griffin Wooldridge on Unsplash

In a bid to grab more last-minute shoppers looking for omnichannel convenience, both J.C. Penney and Shoe Carnival have partnered with DoorDash to offer same-day delivery of online orders.

J.C. Penney is offering its new beauty and salon products in 10 select markets, launched in October, and home products in more than 600 stores, the company announced. Customers can get 30% off their order, up to $20, using a code through Dec. 31. They can also join DoorDash’s membership program for $9.99 a month and get unlimited free home delivery.

Shoppers can place orders up to an hour before the store closes on the DoorDash app or its website, with no time slot during store hours or minimum order size required.

“J.C. Penney is continuing to make accelerated changes to deliver a competitive and accessible omni-always shopping experience,” said Richard Adams, Vice President of Digital Experience at J.C. Penney. “We’re proud to partner with DoorDash to offer our customers same-day delivery, just in time for the holidays.”

Shoe Carnival’s rollout is much broader, available to anyone within 12 miles of a Shoe Carnival location in the continental U.S; the chain has 377 stores throughout the Midwest, South and Southeast regions. The same-day option is offered at checkout for $10, or $5 for Shoe Perks members. The retailer claims it’s a first in the footwear category.

“We pride ourselves on providing customers with the best shopping experience, whether they’re shopping in-store or online,” said Mark Worden, Shoe Carnival’s President and CEO in a statement. “In a year when customers have come to expect order delays, we’ve managed to partner with our great vendors to keep our Shoe Carnival stores stocked with the hottest footwear on the market. Same-day delivery, in addition to our Buy Online, Pickup in Store offering are two ways our customers can get their shoes without worrying about shipping delays.”

Last month, Dollar General rolled out a same-day program in partnership with DoorDash at 9,000 stores, expanding soon to 10,000 stores, after a 600-store pilot over the summer.

Seizing an opportunity, startups like DoorDash, Instacart, Postmates and Uber, initially growing through grocery and restaurant deliveries, have been expanding aggressively into general retail in the pandemic era, including local SMB merchants. This also brings them into closer competition with Amazon’s growing army of delivery vans.