Greater gender equality and diversity are imperative in businesses today. Companies are making it their mission to create pay parity and provide opportunities for promotion and leadership. Studies have shown that gender diversity creates a more engaged work culture and increases the bottom line.
The Gallup Poll found that 14% to 19% saw an increase in net profit in companies with gender diversity. A McKinsey study found that an average 15% increase in net profit within gender diverse units. Gender diversity touches all areas of a business including customer care and the customer experience.
In the latest MCM CommerceChat podcast, Nalani Brown, Implementation Project Manager for Millennial Services, LLC., talks about how gender equality is transforming the way in which companies operate today and promotes a more equitable culture in various areas of retail and ecommerce.