|Having experienced significant pain in the fourth quarter of 2020, when millions of orders showed up late during the holidays, many retailers have stepped up their preparation efforts to ensure that 2021 isn’t a repeat of that ugly scenario. Even with all the investments, negotiations and strategizing that’s gone on, pain is inevitable, as supply chains and delivery networks are stretched beyond their limits. This ultimately impacts retailers’ promises to customers eagerly awaiting gift packages. The question is, how much will holiday shipping look like last year? In this report, industry experts and retailers discuss the state of affairs, including network and supply chain challenges, preparation efforts and strategies designed to mitigate some of the pain and deliver for customers.
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