Working Gear: Catalog/Order Management Software Review 2002

Just as direct-to-customer software has become a mature product, the recession is causing slower sales, fewer installations, and layoffs and reorganizations at a number of companies.

Recessions do make prices more negotiable, allowing catalog companies that are well financed or choose to lease to make opportunistic buys. While stand-alone forecasting and inventory management systems may cost $100,000 or more, improvements in sales, better inventory turnover, and reduced costs for backorders, can provide a 12- to 24-month payback.

More vendors now offer PC-based systems, and vendors that have historically served large catalogs are now attempting to sell to smaller businesses. Leading WMS providers have interfaced to DTC systems for a number of years; now WMS vendors are developing software on smaller, PC-based platforms.

Curt Barry is president of F. Curtis Barry & Company, a consultancy specializing in direct-to-customer software selection and implementation; fulfillment strategies; design of distribution centers; and benchmarking. Contact him at (804) 740-8743, or by e-mail at

PC Server Systems

Cole Systems

7280 W. Palmetto Park Road, Suite 302
Boca Raton, FL 33433
2002 enhancements: ColePOS is tied seamlessly to the catalog system and offers a fully integrated solution to multichannel companies
Users: Blissworld Llc., LaSenza International Inc.,, Giorgio Armani
Contact: Tod Fox, Executive V.P., Sales & Marketing
Phone: (877) 477-COLE Fax: (561) 620-8653

CoLinear Systems Inc.

4343 Shallowford Road, Suite H-7
Marietta, GA 30062
2002 enhancements: Support for multiple warehouses; interfaces to most major Windows-based accounting packages; CTI; fractional inventory
Users: National Allergy Supply, Wine of the Month Club, Crafts Americana Group, J. Marco Galleries
Contact: Alicia Den Beste
Phone: (800) 265-4632 Fax: (800) 800-6988

Dydacomp Development Corp.

11-D Commerce Way
Totowa, NJ 07512
2002 enhancements: Advanced address management for standard mail; USPS third-party shipping integration; customization to SiteLink (e-commerce module); advanced inventory, receiving, and purchasing features
Users: Fairytale Brownies, R.C. Bigelow Tea Inc., Yankee Candle Co., New York Mets
Contact: Robert Coon, V.P., Sales & Marketing
Phone: (800) 858-3666 Fax: (973) 237-9043

Morgan CustomSoft Inc.

P.O. Box 441162
Kennesaw, GA 30160
2002 enhancements: WYSIWYG forms; rate shopping; LIFO/FIFO inventory; TAPI interface
Users: ICM Corporation, Renton Western Wear, Pegasus Auto Racing, Postal Products, ABDI International
Contact: Mark Morgan, President
Phone: (770) 422-1300 Fax: (773) 377-5049

Morse Data Corporation

559 Central Avenue, 2nd Floor
Dover, NH 03820
2002 enhancements: Real-time rate shopping; Internet credit card authorization; additional accounting modules
Users: National Park Service, Hickory Farms, New Readers Press, International Bible Society,
Contact: Drew LeFleur, Marketing Representative
Phone: (603) 742-2500 Fax: (603) 742-8178

Rigden Inc.

3090 Sterling Circle, Suite 200
Boulder, CO 80301
2002 enhancements: Full integration to Vendere (e-commerce module); inventory forecasting; enhanced database marketing features
Users: Metropolitan Opera Guild, Alaskan Harvest, Cobra Electronics, Serrv International
Contact: James Jobson
Phone: (303) 442-8190, X108 Fax: (303) 442-8686

Tamalpais Technologies

99 Mariners Circle, #200
Tiburon, CA 94920
2002 enhancements: Interface with Great Plains and MAS90 accounting systems
Users: As We Change, Hadley Fruit Orchards, Dancing Dragons Design
Contact: Michael Meinberg
Phone: (415) 927-0333 Fax: (415) 927-4619

Terno & Associates Inc.

755 Boardman-Canfield Road, Suite N2
Boardman, OH 44512
2002 enhancements: Enhanced Web and automated e-mail functions; improved automatic PO generation. Call or go online for latest developments.
Users: Faith Mountain Company, Cuddledown of Maine, Venus Swimwear, Wendell August Forge, Chinaberry
Contact: Jeff Moliterno, President
Phone: (330) 629-7004 Fax: (330) 629-7585

UNIX Systems


30 Avon Meadow Lane
Avon, CT 06001
2002 enhancements: A choice of character front end throughout the application; enhanced Web interface; rapid data conversion process; call center interface
Users: Recovery Sales Corporation, Geerlings and Wade, Vermont Teddy Bear, Federated Department Stores
Contact: Craig Radocy, Director of Operations
Phone: (860) 676-9006, X805 Fax: (860) 677-2176

Data Management Associates Inc.

4000 Executive Park Drive, Suite 101
Cincinnati, OH 45241
2002 enhancements: Enhanced GUI; telephony integration; foreign currency; data mining interface; expanded BOM/MRP module
Users: Sportsmans’ Market, Ralph Malby’s Golfworks, Lady Grace Stores, Creative Irish Gifts, Revival Animal Health
Contact: Larry Maher, V.P., Sales and Marketing
Phone: (513) 563-7300 Fax: (513) 563-7301

Datamann Inc.

1994 Hatford Avenue
Wilder, VT 05088
2002 enhancements: Expanded single base with continued client-driven enhancements; open warehouse in addition to zone/location multi-warehouse structure; expanded B-to-B interaction with accounting functionality
Users: Call for users list.
Contact: Andrew Warner; John Mann
Phone: (800) 451-4263 Fax: (802) 296-3623

Page Digital Inc.

6450 S. Revere Parkway
Englewood, CO 80111
2002 enhancements: Java tool-set for user-defined user interface; new applications
Users: IBM, Lands’ End Corporate Sales, FAO Schwarz, Michaels Stores, Hershey
Contact: Renee Bluechel, Corporate Communications
Phone: (800) 569-1122 Fax: (303) 754-4995

Retek Inc.

950 Nicollet Mall
Minneapolis, MN 55403
2002 enhancements: Enterprise integration through EAI (Retek integration bus); multi-brand customer database; multi-enterprise workflow (supplier/participant collaboration); cross-channel promotion and pricing
Users: Williams-Sonoma, NEXCOM (Navy Exchange), Jungle OnLine,, Shop at Home
Contact: Brian Dean
Phone: (612) 587-5000 Fax: (612) 587-5100

Sigma Micro

6720 Parkdale Place
Indianapolis, IN 46254
2002 enhancements: Please call or go online for latest developments.
Users: Sears Roebuck & Co., Foot Locker, Johnston & Murphy, Lands’ End International, Woodcraft Supply
Contact: Jeff Long, Sales Manager
Phone: (800) 227-4462 Fax: (317) 631-6585

Proprietary Software Systems

Applied Systems Technologies Inc. (ASTi)

809 Garrison Avenue, P.O. Box 6317
Fort Smith, AK 72906-6317
2002 enhancements: Browser-based system
Users: Cassette Productions Unlimited, The Good Catalog Company, Bachrach, Crown City Hardware
Contact: Larry Graves
Phone: (479) 783-9612 Fax: (479) 783-9192


57 West 200 South, Suite 500
Salt Lake City, UT 84101
2002 enhancements: Gift list functionality; retail store locator; flexible/variable kits for configurable items
Users: Dean & Deluca, Franklin Covey, Kenneth Cole,, Icon Health & Fitness
Contact: Tony Knowlton, Inside Sales Manager
Phone: (800) 732-0136 Fax: (801) 355-7720


24 Prime Park Way, Cochituate Place
Natick, MA 01760
2002 enhancements: w/enhanced store fulfillment; role-based security; buy-side POs; w/e-mail management; enhanced forecasting and B-to-B features; extended datamart w/all enterprise data in single structure
Users: Target Direct, Disney, J. Jill, Abercrombie & Fitch, Starbucks, The U.S. Mint
Contact: Wynn Grubbs, V.P., Sales & Marketing
Phone: (508) 655-7500 Fax: (508) 647-9495

Computer Solutions

6187 NW 167th Street, Suite H-33
Miami Lakes, FL 33317
2002 enhancements: Integrated POS; comprehensive RF material movement for the ORDER POWER! warehouse module; work orders; enhanced desktop integration
Users: REI, U.S. Navy, Toastmaster, Gannett Direct Marketing, Kable News
Contact: Ernie Smith, Vice President
Phone: (305) 558-7000 Fax: (305) 557-0003

Ecometry Corporation

1615 South Congress Avenue
Delray Beach, FL 33445-6368
2002 enhancements: Voice integration; standard XML interfaces for warehouse management systems; financial and retail systems — new POS system
Users: Coldwater Creek,, Hickory Farms, Time-Life, Hammacher Schlemmer
Contact: Les Johnson, Director of Sales Operations
Phone: (561) 265-2700 Fax: (561) 454-4800

SVI Retail

19800 MacArthur Boulevard, 12th Floor
Irvine, CA 92612
2002 enhancements: Improved Web site integration using MQ Series and XML; multichannel CRM integration
Users: Smith & Hawken, Signet, Academy Sports and Outdoors
Contact: Carrie Sorrento
Phone: (949) 476-2212 Fax: (949) 476-0177

System Name
Date Started Total
Total Staff Price for 15
Price for 50
Price for 100
System Interfaces
E-Commerce Module
Web Tools Used
System Interfaces
Accounting Interfaces
Direct Marketing Management System (DMMS)
1993 13 AS/400 OS/400 RPG/400, Java DB2/400 19 $65,000 $150,000 $260,000 5×8: 15%
7×24: 18%
Yes, integrated and interfaced to PkMS Yes Yes, Lotus Domino and custom tools Pfastship, Clippership, Tandata, UPS, FedEx, Pitney Bowes Own module, Interfaced to major vendors
Avexxis Corp.
1995 24 Unix,
2000, NT
UNIX Informix Informix RDBMS and other major RDBMS 14 $64,000 $140,000 $220,000 Client-selectable No Open APIs included Open APIs included Clippership, Aristo, UPS, Pitney Bowes Own AR, AP & GL included
1987 55 AS/400 OS/400 RPG400, Java DB2/400 290 Call for pricing 15% of list price Not at this time Yes Cayenta Webstore, Net. Commerce, open APIs Varsity Logistics, Clippership Own module, open APIs
Cole Systems
1998 4 Windows-based servers, AS/400, IBM & HP Unix Windows 95, 98, NT, 2000 Lansa VL generating C, C++, RPG, Java Open platform, Oracle, SQL, Sybase 23 $150,000 $250,000 Call for pricing 18% of license JDE, PkMS Yes Lansa for Web Kewill, Pitney Bowes Own G/L, can be interfaced
Colinear Systems
Response for Windows
1984 500+ Intel, Windows, and compatible Windows Visual Dataflex MS SQL Oracle, 10 <$20,000 <$35,000 <$60,000 Basic $500/year or Standard -18% of license Majure Data Systems Provide Middleware NA UPS WorldShip, FedEx, Pitney Bowes, Kewill/APSS, StarShip, Clippership, Tandata Great Plains
Retail. Dot. Commerce
1975 55 iSeries AS/400, Data Mart runs on NT OS/400
Data Mart runs on NT
RPG400, Java DB2/400, Data Mart runs on SQL 100 Call for pricing 18% of license fee PkMS, EXE, LogPro, Catalyst, JDA, SVI, Manugistics, Dove Tree, Man Man Yes WebSphere, Site Server, Blue Martini, Broadvision, Commerce Server 2000, Interworld, ATG Dynamo Tracer, Tandata, Pfastship, Aristo, Maxiship Own AR/AP, Lawson, PeopleSoft, Oracle & Great Plains
Computer Solutions
Order Power!
1979 95 iSeries AS/400 OS/400 RPG-ILE, Net.Data, Visual Basic, C DB2/400 30 $70,000 $130,000 $240,000 18% of base price Yes, have interfaces Yes Net. Data, IBM HTTP server LogisticsPro, Evcor, Tandata, Pitney Bowes, Aristo, Powership, Kewill, Clippership Own module
Data Management
Associates MACH 2K
1979 35 PC servers and RS/6000 Windows NT 4.0 and 2000, UNIX and AIX Compiled Data Basic Universe RDBMS 9 $75,000 $160,000 $280,000 15% of license fee No interfaces Yes Net Fusion UPS Worldship, Fed Ex Powership, Kewill, Aristo, NeoPost Own modules
Mail Order Software Plus (MOSP)
1975 50+ RS6000, mainframe AIX, MVS, VSE Acu-Cobol Vision 23 $55,000 $150,000 $225,000 18% of license fee Yes, have interfaces Yes IIS, Apache, iPlanet All major carriers ABS
Mail Order Manager
1983 5,000+ PC, PC networks Windows 98, Me, NT, 2000, XP Visual FoxPro NA 45 $14,525 $33,850 $58,600 $399 + $139
per station
Not at this time Yes NA USPS, UPS, & others using Universal Shipping Interface Own AR&AP, QuickBooks, Peachtree, MAS90, Business Works, Soloman, Great Plains
Ecometry Corporation
(formerly Smith-Gardner)
Retail Enterprise
1988 335 HP3000, HP9000, Unix, NT MPE/IX, HP UX, NT Java, C++, Visual Basic, COBOL Image, OMNIDEX, SQL, Oracle 300 $80,000 $150,000 $350,000 18% of license fee PkMS, IRMS, OPTUM Yes Yes, custom tools, API can use any Web tool FedEx, Airborne, UPS, RPS, USPS, R.R. Donnelley Logistics GTS, Multiview, PeopleSoft, Oracle, Great Plains
Morgan CustomSoft
1983 18 Windows-compliant servers Windows 98, NT, 2000, XP Visual DataFlex MS SQL, Oracle, DB2, Pervasive, SQL, DataFlex 7 $40,000 $55,000 $140,000 15% of license fee Not at this time Yes DataFlex WebApp Server Pitney Bowes, Harvey, Starship, UPS Worldship, FedEx Own AR, AP, GL
Morse Data Corp.
In Order
1975 87 Terminal servers, client/server networks Windows 2000
server, Windows XP/Me/98
Power Builder, XML SQL Server 17 $56,000 $150,000 $260,000 18% of license fee Not at this time Yes Visual InterDev FedEx Powership, UPS Worldwide, Clippership Great Plains
Page Digital
synaro Advantage
1980 82 RS/6000, HP9000 AIX Java, Basic, XML Metropolis, Oracle (optional) 75 $60,000 $185,000 $325,000 Tiered pricing IRMS, IBM Yes BEA Weblogic Clippership, USPS, FedEx, UPS, Kewill Own module, PeopleSoft, Oracle, Lawson
(formerly HighTouch)
Customer Order Management
1986 20 Unix, NT Unix/Windows NT Oracle
Oracle, DB2 650 Call for pricing 18% of license fee Retek Dist. Mgmnt. and standard WMS APIs Yes Oracle Application Server and APIs can use any Web tool UPS, Fedex, USPS Oracle Financials, PeopleSoft
Advanced Catalog Technology (ACT I)
58 Intel or RISC Unix, NT, Linux Basic D3 12 $51,000 $99,250 $170,000 15% of license fee No Yes Vendere Tandata, PSS Own module
Sigma Micro
Controller +/eController
1982 146 RS6000, HP9000 Unix Cobol, Visual Basic, C, Oracle (optional) 90 $95,000 $150,000 $250,000 Tiered pricing IRMS, Retek Yes MS Site Server UPS, FedEx, Kewill, Neopost, Mastech, Pitney Bowes ABS
SVI Retail (formerly MarketPlace)
SVI Direct
1978 14 AS/400, PC OS/400, NT LANSA 4GL case tool DB2/400 200 Call for pricing 11% of license fee No Yes IBM WebSphere, Commerce Suite Pfastship Own module
Tamalpais Technologies
Order Mate Pro
1992 36 PC servers Windows 98, NT, 2000, XP Visual Fox Pro 6.0 NA 6 $37,000 $90,000 NA 18% of license fee STS Systems Open APIs NA UPS Worldship, FedEx, Starship, Harvey Software Great Plains, QuickBooks
Terno & Associates
Terno Velocity
1992 85 Unix, HP, IBM Unix, Linux, Windows NT & 2000 Universe Basic, Visual Basic Informix, Universe RDBMS 18 $40K-$65K $85K-$130K $150K-$240K 12% of license fee or hourly Yes Yes APIs, Redback, MS Site Server UPS, FedEx, Airborne, USPS, Aristo, Malvern, Clippership, Own module
Key: Installations may reflect total number of users on lifetime sales. Pricing includes hardware, software, peripherals, and third-party hardware and software, but not file conversion costs. Interfaces to other vendors reflect connectivity to other commercially available systems.
NR = no response

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