Balloons Direct Opts for Brightpearl to Inflate its Online Growth Potential

AUSTIN, March 28, 2022 — It’s up, up and away for leading balloon distributor Balloons Direct, the latest ecommerce merchant to sign up with Brightpearl to supercharge its multichannel growth.

As a fast-growing ecommerce business, Balloons Direct will benefit from Brightpearl’s range of retail-focused, out-of-the-box features, including a powerful Automation Engine, cutting-edge Demand Planner and advanced reporting functionality. The team will also save hours every week with Brightpearl in place to automate and streamline their clunky, manual processes.

Virginia-based Balloons Direct started out as a balloon delivery and decorating service; now it’s a leading international provider of special event decorating products. The brand conducts business mostly online through its Magento 2 web store and eBay, selling products such as premium latex and foil balloons, custom balloons and helium supplies direct to consumers and businesses all over the world. 

With such rapid expansion, the Balloons Direct team was under pressure to manually fulfill both their custom and standard orders via multiple channels, and their inventory operations were stretched to burst. The team’s Magento 2 system wouldn’t connect to new channels easily, and the team used time-intensive workflows such as pick-and-pack processing and manual inventory management to deal with orders.

Brightpearl’s flexible solution was a breath of fresh air for Balloons Direct. For one, its easy Plug & Play integrations meant it seamlessly synced with their Magento 2 system, and will swiftly extend to any third-party apps the brand adopts in future. It also integrated easily with Balloons Direct’s accounting system, Quickbooks Commerce, which had struggled to exchange information with Magento 2. 

As Balloons Direct’s sales are highly impacted by seasonality and supply chains, Brightpearl’s Demand Planner is a game changer for the brand. Its customized inventory insights and meaningful demand forecasting mean the merchant can make smarter purchasing decisions around predicted sales peaks and avoid overspending on stock.

The balloon distributor’s manual pick-and-pack processes will be replaced with integrated barcode scanning thanks to Brightpearl’s powerful Automation Engine, which streamlines and automates time-heavy processes in ordering, inventory, warehouse, shipping and fulfillment. This means key team members can quit wasting hours on manual tasks and free up their time to grow fearlessly.

Dedicated retail accounting is also part of the package with Brightpearl, offering Balloons Direct access to 360-degree performance visibility, enhanced accuracy and in-depth reporting. Each member of the team will gain at-a-glance insights with Brightpearl acting as their central source of truth.

“As we experience unprecedented demand and growth for our brand, Brightpearl has provided solutions to streamline all aspects of our operations,” said Ed deButts, spokesperson for Balloons Direct. “Our team can now focus on growth and expansion knowing the details are covered.” 

“As a rapidly growing business, the last thing you need is for your manual operations to be the pin that pops the whole operation,” said Justin Press, SVP of Customer Success at Brightpearl. “Balloons Direct is the perfect Brightpearl customer — a phenomenally successful ecommerce distributor that recognized right on time that a flexible, retail-focused solution with easy connectability, such as Brightpearl, was the key to sustainable growth. Now with Brightpearl as their central source of truth bringing all their operations together into one place, they can focus on growing fearlessly.”


About Brightpearl

Brightpearl is a Retail Operating System (ROS) for retailers and wholesalers that’s built for hyper scalability. Brightpearl’s mission is clear: automate the back office so merchants can get back time and grow fearlessly.

Brightpearl’s ROS includes financial management, inventory and sale order management, demand planning, purchasing and supplier management, CRM, fulfilment, warehouse and logistics.

In addition, the solution has high-performing connectors to the major ecommerce platforms, including Magento, BigCommerce and Shopify. 3,000+ businesses in 26 countries use our platform. We manage over $5bn of business a year.

Our team guides commerce  businesses through a highly efficient implementation process which typically gets them up and running in less than 120 days – twice as fast as our competitors.

Brightpearl’s U.S. headquarters is in the heart of downtown Austin, with a global headquarters in Bristol, UK. You can connect with us on Twitter (@BrightpearlHQ), LinkedIn (, and Facebook (


Media Contacts: 

Mark Hook