Brightpearl Named as the Only Digital Operations Platform Built for Retail, in New Forrester Report

AUSTIN, TX and BRISTOL, UK, March 19, 2020 — Global Analytics firm Forrester’s most recent report ushers in the era of the Digital Operations Platform, whilst naming Brightpearl as one of the top solutions in its category.

The “Now Tech: Digital Operations Platforms” report gives an overview of some of the world’s leading Digital Operations Platforms based on size, functionality and the market that they cater for. The report includes the likes of Oracle, NetSuite and Workday, with Brightpearl listed as the only solution built specifically for retail. 

The report indicates that with the advent of the Digital Operations Platform there has been a shift away from inflexible Enterprise Resource Planning to a platform that is more agile and designed with adaptability in mind, stating that: 

“While ERP systems of the past have been largely inflexible, expensive to upgrade, and poorly suited to modern digital businesses, we now see the beginning of a new era of operations technology, which Forrester defines as the digital operations platform.” 

It goes on to categorize vendors based on size and functionality and advises possible buyers on how to evaluate a prospective DOP. 

CEO of Brightpearl, Derek O’Carroll said: “ The Forrester report is an excellent resource, and we’re incredibly proud to have been listed as the only DOP that has been built for retail. In an era in which supply chains can be complicated, merchants are selling through multiple channels and competition is tough, it’s important that businesses have an operations solution that is adaptable to shifts in demand and makes use of real time data to constantly optimize the business model.” 

Mr O’Carroll went on to say that “Our most recent study on the US retail market actually found that 50% of US businesses don’t feel that they have the time or expertise to select a technology vendor, so clearly this Forrester report is coming at a time where businesses need further education on digital solutions.”  

The full Now Tech: Digital Operations Platforms report is available here

 

ENDS

About Brightpearl

Brightpearl is a retail operations platform for retailers and wholesalers. Our mission is clear: automate the back office so merchants can spend their time and money growing the business.

Brightpearl’s complete back-office solution includes financial management, inventory and sales order management, purchasing and supplier management, CRM, fulfillment, warehouse and logistics. In addition, the solution has high-performing connectors to the major ecommerce platforms, including Magento, BigCommerce and Shopify. Over 1,200 businesses in 26 countries use our platform. We manage over 10m transactions and $3bn of business a year.

Brightpearl is designed for retailers and wholesalers and enables omnichannel merchants to manage the heart of their business easily from one single system. Our team guides retail businesses through a highly efficient implementation process which typically gets them up and running in less than 60 days – twice as fast as our competitors.

Brightpearl’s US headquarters is in the heart of downtown Austin with a global headquarters in Bristol, UK. You can connect with us on Twitter (@BrightpearlHQ), LinkedIn (linkedin.com/company/Brightpearl), and Facebook (facebook.com/brightpearl).

 

Media Contacts:

Nick Ward

Brightpearl

[email protected] 

 

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