Digital Agency in Maine Helps Businesses Quickly Pivot Online

PORTLAND, ME, March 24, 2020 – iBec Creative (, a digital agency headquartered in Portland, ME specializing in data-driven website and e-commerce design, development and marketing, has helped its clients to make quick pivots in response to the new at-home economy and rapidly changing situation responding to COVID-19.

As businesses scramble to adjust to working from home, decreased sales and store closures, iBec has been able to help clients quickly launch new offers and services digitally so that they continue to meet their customers’ needs remotely.

“This is a time when we all need to rally together, and we are here to rally for our clients,” says Becky McKinnell, founder and CEO of iBec Creative.

In times of uncertainty, it’s about thinking both inside and outside the box. Black Dinah Chocolatiers founder Kate Shaffer worked with iBec to integrate new “care package” options with Black Dinah’s existing online gifting functionality. Customers now have the ability to send loved ones curated selections of sweet treats, with a custom scroll message inside. (

“The whole idea for the care package was to give our customers the ability to send loved ones a sweet message,” Shaffer shares. “When we realized the gifting option wasn’t working, we reached out to iBec. They responded immediately, and got to work on our problem right away. At a time when my whole business depends on being able to be flexible, self-sustaining, and pivot strategies on the fly, this kind of service goes a long way.”

Minnow, a tech company founded in Maine, has developed an IoT-enabled food pickup station for workplaces, colleges, hospitals, and residential buildings. In response to the COVID-19 pandemic, they created a new website to educate potential customers about how Minnow’s solution promotes self distancing and provides safer, no-contact food delivery. (

“We helped Minnow launch a new website in under 24 hours so that they could offer their platform to a general audience affected by COVID-19. Now is a time when companies need to think outside of the box and act swiftly,” says McKinnell.

Working from home and changing course itself this week, iBec changed its inaugural Co. Lab event into a webinar for marketing professionals and business leaders who are shifting strategies due to COVID-19. iBec will be sharing advice on how to adapt marketing as well as suggestions on how to prioritize to-dos going forward.

“One of the main benefits will be bringing business leaders together to share what they’re experiencing and big decisions they’ve made this week so that we can all learn from each other,” says McKinnell.

To attend iBec Creative’s weekly marketing and advertising Roundtable, go to

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About iBec Creative

Founded in 2006 by Businessweek Top 25 Under 25 alum Becky McKinnell, iBec Creative is a digital agency specializing in data-driven website and e-commerce design, development and marketing for companies that rely on websites as their sales engines. Serving clients nationally from its headquarters in Portland, Maine, iBec Creative aims to help businesses and the people behind them thrive online.

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