eBags Reaches Back-to-School Shoppers Online With a Two-Pronged Influencer Campaign

DENVER, CO August 8, 2017—eBags, the industry-leading e-tailer and travel gear expert, is working with popular YouTubers and bloggers to showcase the most popular backpacks for the 2017 back-to-school season. The campaign, which leverages nine different influencers with a collective audience of more than 20 million readers and viewers, harnesses the enormous appeal of student-age YouTubers and mommy bloggers with young consumers and their parents.

eMarketer research found that 80% of marketers who undertook campaigns collaborating with social media influencers found them to be beneficial for driving both engagement and awareness. With this in mind, eBags’ YouTube influencer campaign features five vloggers from the U.S., Canada and Scotland—all real-life high school or college students—who call out their favorite backpacks, including brands such as Fjallraven, Jansport and The North Face. YouTubers taking part include Kailee Elise, Tasha Farsachi, Alice Elizabeth, Maddy Hayes, Dylan Brotherton and MyaNicole.

“I chose this North Face backpack (Women’s Recon Laptop Backpack) because it looks nice and it’s basic and it’s amazing quality, and I just know that this will never really go out of style,” said YouTuber Tasha Farsachi. “If you are on the hunt for a backpack for back to school and you want a wide variety, and you want the best price, check out eBags…they have really really good quality backpacks so you know the ones you get are going to last you a long time.”

“Searching for the perfect backpack is part of the excitement of the back-to-school season,” said Mike Edwards, eBags’ CEO. “With YouTube being the world’s second-largest search engine, we understand how important it is to reach our customers where they live—online. eBags offers a wide variety of options not commonly found elsewhere, and we make it easy for customers to find what’s perfect for them with our annual backpack Buying Guide, as well as our helpful Backpack Finder tool.”

And, while 65% of back-to-school shoppers say their purchases are direct results of their children’s influence, moms do still hold the purse strings in most families—so eBags is working with a variety of mommy bloggers to connect directly with that unique shopper demographic. Bloggers include A Mom’s Take, Parenting in Progress, Peyton’s Momma, and Kelly’s Thoughts on Things.

Engaging with bloggers about their experience is a natural for eBags; the company pioneered peer-to-peer marketing by adding unfiltered customer reviews to the shopping experience. Today, more than 3.5M unbiased customers provide shoppers with invaluable insight into their search for the perfect bag.

In addition to peer expertise and an unparalleled selection, eBags’ Extreme Deals for back to school offer up to 80% off hundreds of styles. Additional perks of shopping with eBags this back-to-school season include their free Rewards Program, which gives shoppers at least 5% back on all purchases. Customers also receive free shipping on orders over $49 and easy returns.

About eBags: With 18 years in the travel goods industry and more than 29 million bags sold, eBags is the leading online retailer of luggage, backpacks and travel-related accessories. The company is devoted to helping its customers find the perfect travel gear for any journey. Ranked a top luggage retailer in 2016 by Consumer Reports, eBags features more than 90,000 products from more than 900 brands including Samsonite, Tumi, Bose, Kenneth Cole, Patagonia, The North Face, PrAna and more. On May 5, 2017, Samsonite International, the global leader in travel luggage, completed its acquisition of eBags.com, Inc., making eBags a wholly owned subsidiary of Samsonite International.

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