Global Footwear Retailer CCC Group Taps Oracle to Boost Profitability

Polish Footwear Retailer CCC Group is propelling its digital transformation with retail technology from Oracle. CCC Group is one of the fastest growing omnichannel footwear retailers in Europe, selling over 50 million pairs of shoes annually in 1200 stores and across 23 countries online. With a business that is quickly scaling, CCC recognized the need to optimize margins and minimize unnecessary markdowns on an inventory spanning 45,000 products. Using Oracle Retail Merchandising and Planning and Optimization solutions, the company is able to maximize profitability that will fuel expansion.

Using Oracle Retail Clearance Optimization, CCC Group quickly experienced a 4.2 percent increase in gross margin and a 7.1 percent increase in inventory sell-through. The technology provides CCC Group with a new business process that provides its analysts with fact-driven markdown recommendations and exception reporting based on inventory style, color and location.

With the support of Oracle PartnerNetwork Gold Level Partner Pronos, CCC Group began implementing additional solutions including Oracle Retail Merchandise Financial Planning and Assortment Planning followed by allocation, replenishment and merchandising. Combined with Oracle Retail Clearance Optimization, CCC Group can now reconcile the impact of discounts on inventory and automatically gain approval on pricing with Oracle Retail Merchandise Financial Planning.

“Oracle Retail Clearance Optimization provides us with the flexibility to adjust to our business needs and markets while providing a stable, intelligent and scalable platform. We have shifted from a 100 percent manual process to a solution that runs millions of combinations to come up with the best recommendations for our experts,” said Piotr Pawłowski, Chief Information Officer, The CCC Group. “Pronos has provided great local, in-language implementation experience with global expertise. We look forward to continuing our digital transformation with the completion of our Oracle Retail Merchandise Operations Management implementation.”

“In our recent consumer research, we discovered that 78 percent of EMEA consumers indicated that competitive pricing and promotions were essential to their shopping journey,” said Mike Webster, senior vice president and general manager, Oracle Retail. “With this strategic investment in Oracle technology CCC Group is able to maximize revenue opportunities while implementing strategic promotions for customers that drive brand differentiation and long-term loyalty.”

CCC Group is continuing their transformation by implementing Oracle Retail Merchandise Operations Management, supported by Accenture, to establish a single view of inventory that drives greater efficiency across omnichannel retail operations. These investments will empower planners, merchants, pricing experts and operations analysts make more strategic decisions with the adoption of industry best practices and modern technology.

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