AUSTIN, March 30, 2021 — Linnworks today announced its integration with Buy on Google, a checkout experience that allows shoppers to purchase products directly from retailers on Google.
Buy on Google is a commission-free sales channel, enabling brands to expand the reach of existing product lines and find new audiences for bestselling items. Buy on Google is available on Google’s Shopping Property, as well as through the Google Assistant.
Everywhere U.S. shoppers see the Buy on Google cart icon they can check out using payment information stored with Google, without the need to visit another site. This reduces barriers to conversion and ensures that no matter where a shopper begins their ecommerce journey, retailers can offer a seamless experience.
By integrating Buy on Google with Linnworks, retailers can manage orders and inventory syncs alongside other key selling channels including their own websites and marketplaces. Having a single platform to monitor sales performance across all selling channels ensures Linnworks customers can maximize every revenue opportunity and automate critical aspects of inventory management, order routing, shipping and fulfillment.
“Brands need to provide effortless ecommerce experiences if they are to succeed in 2021,” said Linnworks General Manager Jason Stuckey. “Linnworks is committed to helping our customers to achieve Total Commerce Control. Integrating with Buy on Google means our customers can reach US shoppers where they spend time online.”
For more information on Linnworks and the company’s outlook on the age of Total Commerce, please visit Linnworks on the Age of Total Commerce.
About Linnworks
Linnworks is a leading commerce automation platform that works with the world’s major marketplaces and sales channels. Linnworks enables businesses to manage their multichannel inventory, orders and fulfillment from a single dashboard and provides deep insights across sales channels and operations. By equipping brands and retailers to conduct commerce wherever their customers are, Linnworks powers businesses to drive growth and boost brand success. As both Amazon and eBay’s largest European commerce partner, Linnworks processes $8bn+ GMV each year globally, and serves some of the world’s biggest brands.