Mad Mobile Launches “Hello Customer” at NRF 2018


Mad Mobile launched “Hello Customer” at NRF 2018 in New York City, a feature within the Concierge clienteling solution that alerts store associates when a customer has entered the store location. Concierge is used in the retail locations of apparel retailers that include Talbot’s, VF Corporation, Books-A-Million and Helzberg Diamonds.

Hello Customer identifies a customer as they enter a store via a beacon that detects their mobile number. The customer and a store associate are immediately sent text messages, and the store associate is alerted with the customer’s full profile. Using the Concierge application, associates receive a customer’s purchasing history and preferences right at their fingertips, to quickly access available inventory and provide immediate style and delivery options. In addition, Hello Customer’s unique “In-Store Cookie” updates the customer’s profile with products they considered within the store.

“The new Hello Customer feature of Concierge enables retailers to identify customers as they walk in the store and connect them with mobile associates on the floor, said Greg Schmitzer, President, Mad Mobile. “From there, Concierge provides store associates with the information they need to deliver a personal shopping experience for the customer. A complete view of the customer and available products right at their fingertips. When the customer is not in the store, associates use Concierge to engage with customers via text or email to send product ideas, invitations, and personal buy links. That’s how our retail customers are selling 20-30% more in store.”

Mad Mobile’s Concierge is a mobile retail platform that connects store associates with valuable customer and product information from enterprise systems (ECOM, ERP, CRM, DOM, POS) to unleash powerful functionality for clienteling, assisted selling, and mPOS.

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