BROOKLYN PARK, MN, April 7, 2021 — On March 29, Stephanie Miller joined ENPOINTE as President, Agency. As leader of the agency, Miller will oversee all branding and marketing strategy, digital, and data and analytics growth strategies created for clients and ENPOINTE.
Having worked as a client-side marketing executive within agencies and through her own consultancy, Miller understands the vital role the strategic, creative and analytic work of an agency plays for clients.
“As a branding and marketing solutions company, we are really an extension of our clients’ teams. Clients come to us because they know we understand their industries,” Miller said. “And they know that when we combine our industry knowledge with our end-to-end strategic, creative and analytics services, we are able to positively impact their organization, their brands’ performance and bottom line.”
A 25-year veteran, Miller has led strategic and creative branding and marketing teams in varied industries and spaces. Her experience spans B2C and B2B in retail, building products, and health and beauty industries, to name a few.
Recognizing sound decision-making starts with data and market research, Miller brings added insight into customers’ journeys, advising clients on the use of automated MarTech and analytics tools. The ability to target specific customers, influence behavior, and gain knowledge resulting in conversion to sales are key benefits of customer data platforms (CDPs) and demand-side platforms (DSPs) that Miller will use to enhance the effectiveness of ENPOINTE’s clients’ marketing.
“We are focused on keeping our clients’ business goals and their brands’ best interests at heart,” Miller said. “The use of MarTech gives them that much more insight and influence over their customers’ experience, creating stronger connections with them and strengthening their affinity for those brands.”
Helping clients remove common barriers, like having data, but not the time or right tools to make use of it, are part of what fuels Miller’s motivation to use MarTech in creating enhanced customer experiences. “It’s all about getting better results for the client,” she said.
“We are so excited to have Stephanie here,” said Todd Matuska, ENPOINTE’s Executive Vice President of Sales. “Our goal is always to serve our clients in the ways they need to grow their businesses. We want to help them to better understand, appeal to, reach and serve their customers. Stephanie’s industry background and expertise in branding, marketing, and data and analytics adds significant value to the solutions we provide for our clients.”
ENPOINTE is a privately-owned branding and marketing solutions company based in Brooklyn Park and St. Paul, Minn. Chosen for its people-first, teamwork mentality and commitment to exceptional quality and innovation, ENPOINTE works with clients spanning the Fortune 1000 to local businesses. Focused on four core disciplines of branding, data and analytics, marketing and printing, its goal is to accelerate growth for organizations and their brands.
Formerly known as GLS/NEXT Precision Marketing, the company rebranded as ENPOINTE in 2021. For more information, visit the company’s website at www.alwaysenpointe.com and follow it on LinkedIn, Facebook, Instagram, Twitter and YouTube.
Media Relations – Director of Planning & Strategy
Executive Vice President of Sales