PERCH Unveils Shelf Touch Technology Uniting Digital and Physical Retail Experience


PERCH today introduced PERCH Shelf Touch, the first platform to connect shoppers to in-store products and an infinite library of product-focused digital media.

The technology was unveiled during NRF 2018: Retail’s Big Show as a new, highly responsive approach to helping brands unify the value of physical and digital shopping experiences by engaging, informing and learning from the customers who can now connect with products with the slight tap of the shelf where they are displayed.

PERCH Shelf Touch integrates seamlessly into PERCH Cloud, a campaign management and analytics system that allows brands to deliver and update mixed-reality shopping experiences while simultaneously capturing the daily shopper interactions for data-driven decisions on changing the content. Armed with analytics from every interaction with a display, users can update digital content remotely across a fleet of in-store displays.

“PERCH continues to close the gap between digital experiences and physical products, so brands can design the critical immersive retail strategies that engage, inform and convert shoppers into customers,” said PERCH CEO Trevor Sumner. “By understanding and adapting to how customers interact with physical and digital products, brands can deliver the advanced and unique shopper experiences and see immediate double-digit engagement and sales lift.”

Powered by PERCH’s proprietary Frame technology, PERCH Shelf Touch allows shoppers to tap for information on one product, or swipe along a section to learn more about a group of products. The digital content associated with a product is shared on a nearby LCD screen which can display any audio and visual media, such as product information, related products, how the product is used, or user reviews.

PERCH Shelf Touch was designed to enhance the interactions with any shelf displayed products, including high-density products in busy retail environments such as health and beauty, food and beverage, or shoes and accessories. The technology is scalable for standalone or integrated installations among new shelving systems or seamlessly integrated into existing structures without modification of the product or product trays and without per-product wiring. It can be applied to retail shelving systems up to 8 feet high by 4 feet wide, or integrated into compact, in-aisle shelving structures.

PERCH Shelf Touch demos are available at booth 454 in the Exhibition Hall during NRF 2018: Retail’s Big Show, held in Las Vegas January 14-16.

PERCH unites digital content with physical products, using computer vision, mixed reality and advanced in-store analytics to engage consumers, analyze shopper behavior and drive sales. Perch’s embedded IoT technology unites digital content with physical products, delivering highly personalized product messaging that drives 5-10x customer engagement, 30-80% product sales lift and 200-400% ROIs on average – while creating a magical experience for customers. PERCH has deployments in over 20 countries across 5 continents with clients that include Neiman Marcus, Sunglass Hut, Jo Malone, Sephora, Kate Spade, Bayer, Pernod Ricard and many others. Perch has won numerous Clio, Digi and design awards and was named one of the 15 tech companies to watch by Forbes.

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