Partnership Enables PossibleNOW to Better Facilitate Connectivity Between MyPreferences and Customer Products
PossibleNOW, the leading provider of customer engagement and enterprise consent and preference management solutions, today announced its partnership with Scribe Software, a global data integration leader that accelerates data and application integration.
Scribe’s integration platform as a service (iPaaS) is a cloud-based offering for SaaS providers, solution providers, and enterprises that need maximum speed and flexibility. PossibleNOW will be leveraging Scribe’s iPaaS solution to facilitate connectivity between the PossibleNOW MyPreferences data platform and the systems in use within customer environments, such as marketing automation solutions, CRMs and ESPs.
“The addition of Scribe as an integration platform to MyPreferences closes the loop on our ability to integrate with anyone, anywhere,” says Ron Patrick, Director of Product Architecture at PossibleNOW. “The increased ability for identity management, data collection and data distribution made available by the Scribe platform makes the deployment of MyPreferences as the source of truth for enterprise consent and preference management the easy choice.”
“PossibleNOW is the most experienced and innovative player in the preference management and compliance space with a visionary approach in their MyPreferences platform,” said Peter Chase, EVP and founder, Scribe Software. “We are pleased to partner with PossibleNOW and to help them seamlessly deploy and integrate MyPreferences for their customers, regardless of the customer engagement platforms their customers use.”
Scribe Software’s iPaaS data and application integration platforms offers pre-built integration to multitude of SaaS applications, data services, databases, and systems, including CRM (Microsoft Dynamics CRM, Salesforce, SugarCRM), ERP (Microsoft Dynamics (AX, NAV, GP), NetSuite, SAP), and marketing automation systems (HubSpot, Marketo, Oracle Eloqua, Silverpop).
MyPreferences, PossibleNOW’s enterprise consent and preference management solution, enables prospects and customers to express and revoke their preferences at a granular level for maximum choice and drives adoption across the enterprise at every customer touchpoint.
PossibleNOW leverages powerful technology and industry-leading expertise to enable companies to listen to customers, remember what they like and dislike and respond in useful, personalized ways. Its enterprise consent and preference management platform, MyPreferences®, collects customer and prospect preferences, stores them safely and makes them available to any other system or application in the enterprise. PossibleNOW strategic services experts identify opportunities, plan technology deployments, design preference collection interfaces and position clients for a win. MyPreferences is purpose-built to help large, complex organizations gain control over communications, mitigate compliance risk and reduce marketing expenses while improving customer experience and loyalty. For more information, call (800) 585-4888, email info(at)possiblenow(dot)com or visit http://www.possiblenow.com.
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About Scribe Software
Scribe is an established global provider of application and data integration software. The company’s easy-to-use platforms, open APIs and comprehensive integration lifecycle management capabilities offer the fastest way to create, run, and adapt integrations. More than 12,000 customers and 1,200 partners — including enterprises, software as a service (SaaS) providers, systems integrators (SIs) — rely on Scribe’s integration platform as a service (iPaaS) and on-premises platform to accelerate integration projects for greater time-to-value and meet the complex connectivity demands of today’s cloud and hybrid environments. Scribe and its solution development partners serve customers in every industry, including financial services, life sciences, manufacturing, public sector, retail, utilities, higher education and media and entertainment.