Retail Business Services, Service Company to Ahold Delhaize USA, Extends Promotion Contract with DemandTec by Acoustic

Multi-Year Contract Renews End-to-End Promotion including Vendor Trade Promotion Collaboration, Promotion Planning and Promotion Execution

NEW YORK, Oct. 27, 2020 — (BUSINESS WIRE)–Retail Business Services (RBS) recently extended its relationship with DemandTec by Acoustic with a multiyear agreement. The extension provides affiliates of RBS with DemandTec’s AI powered end-to-end promotion planning capabilities including vendor trade promotion collaboration, promotion planning and promotion execution.

“RBS is focusing on accelerating important areas of their business, and we are proud to partner with them to make that goal a success,” said Cheryl Sullivan, Acoustic’s President for its DemandTec business. “We are very pleased to have RBS as members of our growing worldwide customer base.” To learn more about DemandTec by Acoustic, visit

About RBS

RBS is the services company of Ahold Delhaize USA, currently providing services to several East Coast grocery brands. The Brands that will be using DemandTec’s promotions tool are Giant Food, Giant/Martin’s and Stop & Shop. RBS leverages the scale of the local brands to drive synergies and provides industry-leading expertise, insights and analytics to local brands to support their strategies with services including Information Technology, Merchandising & Marketing Services, Private Brand Products, Pharmacy Services, Sourcing, Not for Resale, Store Services, Financial Services, Legal Services, Communications, Supply Chain and People Systems and Services. For more information, visit

About DemandTec by Acoustic

DemandTec by Acoustic is committed to taking AI pricing to new heights. With deep and commanding worldwide retail pricing domain knowledge and experience, DemandTec enables retailers and CPG partners to deliver optimal pricing, promotions, and markdowns to thrive in today’s hyper-competitive retail landscape. DemandTec addresses retail pricing challenges today and into the future with relentless focus, commitment and ongoing investment. For more information, visit