Silver Star Brands, one of the largest direct marketers of consumer gifts and household products in the U.S., recently launched its VIP Rewards premium loyalty program in partnership with CT-based Clarus Commerce.
The VIP Rewards program launched on four of the Silver Star Brands: Miles Kimball, Walter Drake, Easy Comforts and Native Remedies (which includes PetAlive online orders). Members of the program can shop at any of these four “sister brands” and save 10%.
Miles Kimball VIP Rewards offers exclusive savings on purchases from its sister brands and more than 1,000 retailers in the Marketplace. Members enjoy everyday access to benefits like cash back, shipping & handling rebates, and free return shipping via FedEx Ground.
Members receive 10% cash back at all sister brands and free shipping rebates on items ordered through the Marketplace. Members are also eligible to print FedEx ground return labels, which can be used at any retailer.
“The VIP Rewards program will bring added value to our customers and enhance our relationships with them,” said Jolie Landrum, Director of Customer Relations. “The program offers our customers a chance to engage and save with us more often, and it will be wonderful to help them realize real benefits when they have to shop elsewhere.” Landrum noted that Silver Star Brands enjoyed working with Clarus. “Working with Clarus has been a very positive experience for us,” she added. “Their customer focus aligns very well with ours and I look forward to seeing what we can do for our customers together.”
Major retailers like Restoration Hardware, Wayfair, and CVS are getting on board with premium loyalty. While traditional, free loyalty programs do well from an acquisition perspective, that’s often where the relationship ends. Premium loyalty focuses on increased engagement with a brand’s top customers and offers value that free programs can’t touch.
“Clarus is excited to partner with Silver Star Brands and we look forward to their success with the VIP Rewards program,” said Beth Weiner, Vice President, Client Services for Clarus. “We’re excited to help Silver Star Brands achieve positive results in these areas: Increased order frequency, increased AOV, and more lifetime value from their customers.”
About Clarus Commerce:
Clarus Commerce is the only company solely focused on building, managing, and optimizing customizable premium loyalty programs for retailers. The company provides the full suite of services needed for a successful loyalty program, which includes the technology platform, client services, strategy, creative, marketing, analytics, IT, and operations. Clarus Commerce was founded in 2001 and is headquartered in Rocky Hill, Connecticut. For more information, please visit http://www.claruscommerce.com.