World’s First Package Insert Marketplace to Coordinate Promotional Inserts in 75,000 Packages from Guitar Center and Musician’s Friend
HUNT VALLEY, MD, Dec. 5, 2018 – UnDigital, the industry’s first package insert marketplace, today announced that it’s partnering with Legacy Recordings, the catalog division of Sony Music Entertainment, for its 50th anniversary celebration of the Jimi Hendrix Experience masterpiece Electric Ladyland. The first-of-its-kind campaign will orchestrate the insertion of a coupon for the Deluxe Edition box set of Electric Ladyland across 75,000 packages from Guitar Center and Musician’s Friend this holiday season.
Electric Ladyland is a timeless album that helped shape a generation and push the barriers of music and culture. This box set gives listeners an intimate look into the making of the album, which helped define Hendrix’s entire career. The promotion is meant to match the significance of this anniversary, which is why Sony Music is taking a creative and unique approach with UnDigital to get the word out to enthusiasts across the United States.
The campaign officially kicked off on November 20th, 2018 and will run for approximately one month. Consumers that purchase goods from Guitar Center and Musician’s Friend will start to see the coupons within their packages soon and will be able to use the coupon code for the Deluxe Edition box set throughout the remainder of this year.
“This campaign aligns perfectly with the interests of our most loyal customers,” said Jessica Stubblefield, Senior Manager, Marketing Partnerships at Guitar Center. “Music enthusiasts come to Guitar Center for all their equipment needs and this box set certainly feels like it could be the perfect stocking stuffer for many of our customers. Working with UnDigital makes the process of package insert advertising seamless. From printing to insertion, it’s a frictionless experience that makes it easy for us to monetize our packages, while providing our customers with incredibly relevant, targeted promotions.”
“Marketers are getting tired of the same old digital playbook when it comes to promoting their products,” said Ryan Millman, co-founder and CEO of UnDigital. “Package inserts offer a new, unique way of engaging with a highly relevant audience and marketers couldn’t be more excited to branch out from paid search and social campaigns to drive engagement. That’s exactly why we’re gaining so much interest in the marketplace. Since launching approximately six months ago, we have north of 90 retailers on the platform and more than half-a-billion packages under management.”
To learn more about UnDigital and its campaign with Sony/Legacy, browse the marketplace by visiting www.undigital.com.
About UnDigital
UnDigital is the first package insert marketplace, providing advertisers with access to a growing inventory of more than 500 million monthly packages for insert ads. More than 90 leading retailers such as Rue La La Barnes & Noble College and Lands’ End leverage the platform to turn their packages into a profit while connecting consumers with relevant promotions. For more information visit www.undigital.com.
ABOUT LEGACY RECORDINGS
Legacy Recordings, the catalog division of Sony Music Entertainment, is home to the world’s foremost library of historically significant commercial recordings, a peerless collection of works by the most significant musical artists of the 19th, 20th and 21st centuries. Across a variety of platforms, the label has revolutionized the catalog market, offering contemporary music fans access to thousands of meticulously restored and remastered archival titles representing virtually every musical genre including popular, rock, jazz, blues, R&B, folk, country, gospel, Broadway musicals, movie soundtracks, rap/hip-hop, world music, classical, comedy and more. www.legacyrecordings.com