Sprinkles Cupcakes Partners with T3 to Overhaul Online Experience

AUSTIN, TX — December 15, 2017 — T3, the Austin-based innovation agency, has been selected by Sprinkles Cupcakes to assist in modernizing the bakery’s digital experience (including online ordering), making it easier, faster and more fun for dessert fans to interact with and experience the brand. A major focus of this effort is the integration of a new online ordering program on Olo and a loyalty platform. It will also include custom functionality, such as a cupcake customizer feature, which is a top priority for corporate and catering clients.

“Since opening the world’s first cupcake bakery in Beverly Hills, we’ve been expanding our reach and building loyalty by creating original experiences like our cupcake-dispensing ATM,” said Jennifer Warren, Sprinkles’ CMO. “We’re excited to partner with an agency like T3 because they have a great track record in optimizing online experiences for customers.”

This partnership combines T3’s customer experience expertise with a best-in-class ordering platform powered by T3’s modern restaurant accelerator. The goal is to extend the Sprinkles brand’s success to a digital medium and continue to drive customer loyalty.

“Consumers expect Sprinkles to be there when they want it, and T3 understands the need for brands like Sprinkles to offer instant gratification in every facet of their business,” said Ben Gaddis, T3’s President. “We are excited to help Sprinkles provide a customer experience that’s omnipresent and reflective of the unique, experiential aspects of the brand’s physical locations.”

As a champion of Useful Brands™, T3 has helped clients connect with their customers for 28 years through a unique combination of technical and digital design with modern loyalty capabilities.

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T3 helps clients build Useful Brands™. It is one of the largest independent agencies in the country with offices nationwide. Ranked alongside the world’s top innovation agencies, T3 supports Fortune 200 clients, including Allstate, UPS, 7-Eleven, Capital One, Pizza Hut, and Staples.

Sprinkles Cupcakes opened “the world’s first cupcake bakery” in Beverly Hills, as reported by the Food Network, and is credited by the Los Angeles Times as “the progenitor of the haute cupcake craze.” Founded by Candace Nelson, judge on Food Network’s hit show “Cupcake Wars,” and husband Charles, Sprinkles has inspired long lines of devoted Hollywood stars and serious epicureans alike. From Tom Cruise to Oprah Winfrey, Blake Lively to Ryan Seacrest, celebrities are abuzz about Sprinkles! Baked fresh in small batches throughout the day, Sprinkles cupcakes are handcrafted from the finest ingredients. Sprinkles has 24 locations nationwide, and in 2012, Sprinkles debuted the world’s first Cupcake ATM and continued its foray into classic American desserts with the launch of Sprinkles Ice Cream. For additional information and a list of future locations, please visit www.sprinkles.com.

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