New tool allows retailers to promote buy now, pay later (BNPL) installments across ad units on leading social media platforms
NEW YORK, May, 19, 2021 — StitcherAds, the leading platform for ad solutions and shopping experiences that drive incremental sales on Facebook, Instagram, Pinterest and Snapchat, today launched Flexible Payment Promotions. The new solution allows retailers to promote buy now, pay later (BNPL) installments across ad units on Facebook, Instagram, Pinterest and Snapchat.
“In this challenging economic climate, shoppers are tightening their purse strings, and brands need to consider ways they can lower the barrier to purchase,” said Declan Kennedy, Co-Founder and CEO of StitcherAds. “Flexible payment options have proven themselves a great way to drive continued consumer spending. With our new Flexible Payment Promotions, retailers can push BNPL options that will help them to close more sales, while helping consumers make their shopping economically easier.”
With the new solution, retailers can apply BNPL creative and pricing data directly to product images featured in Facebook, Instagram, Pinterest and Snapchat ad campaigns, making it easier than ever for shoppers to see potential payment plans for items. Flexible Payment Promotions make it possible to add customizable payment options to a retailer’s entire product catalog, build rules to calculate payment options for every product, set up installment payments with just a few clicks, and more, increasing conversion rates, basket size, click throughs, and new customers.
“In recent months we have seen a rise in demand for Buy Now, Pay Later options, particularly among younger consumers,” said Tim Stalker, Vice President of Media Strategy at Macy’s. “With Klarna we offer a seamless alternative payment solution, which we’re able to integrate within our marketing strategy through StitcherAds. Using their creative suite and Buy Now, Pay Later creative for social media channels, StitcherAds enables us to promote options that provide customers with more flexibility and greater financial control.”
Benefits of Flexible Payments Promotions include:
- Installment payment options on ads on Facebook, Instagram, Pinterest and Snapchat
- Support for all payment services, including Affirm, Afterpay, Klarna, Laybuy, PayPal Credit, and Zip
- Enable on-brand designs for BNPL image overlays
- Know which products are eligible for BNPL
- Calculate exact installments for each product
- Detect and use sales price (if on sale) to calculate installments
- Apply different designs for different product categories
- Update images every hour to make sure price and availability are accurate
Freebird by Steven, a brand of the Steve Madden Company, used Flexible Payment Promotions in Facebook and Instagram campaigns to increase CTR by 57% and ROAS by 36%.
A sporting goods retailer also saw impressive results. With 45% of their sales taking advantage of buy now pay later over the holiday season, the retailer used Flexible Payment Promotions to advertise BNPL options in social campaigns, leading to substantial increases in AOV (+12%), ROAS (15%) and conversion rates (8%).
StitcherAds technology helps advertisers to scale full-funnel performance marketing campaigns on Facebook, Instagram, Pinterest and Snapchat. The company has empowered some of the largest advertisers worldwide using data-fueled automation to drive sales online and in-store.
Learn more about StitcherAds here: https://stitcherads.com/
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About StitcherAds
Founded in 2009, StitcherAds is a Facebook Marketing Partner helping advertisers and agencies scale full-funnel performance marketing campaigns on Facebook & Instagram. Since conception, StitcherAds has empowered some of Facebook’s largest advertisers for eCommerce, retail, travel, and real estate businesses worldwide, using data-fueled automation to increase the revenue impact of their ad spend. The company works on a hybrid service model, onboarding clients from fully managed service to self-serve to ensure long-term success with their software. As the first partner to launch dynamic ads and dynamic ads for travel on Facebook, StitcherAds has been a leader in both speed and achievement in direct response innovation. For more information about StitcherAds, please go to www.stitcherads.com.