Andover, NJ – Sutherland Packaging, a leader in corrugated point-of-purchase (POP) displays and packaging for retail locations and club stores, has introduced a program to make ecommerce shippers more vibrant and brand-worthy while keeping down costs. Its new E-COMplete™ ecommerce printing program enables customers to cost-effectively create corrugated shippers that are direct extensions of their brands, transforming previously bland containers into valuable customer engagement tools.
Until recently, many brands have relied on ecommerce packaging that was unremarkable in appearance and not adequately representative of their brick-and-mortar brand expressions. However, many are waking up to the importance of their brands permeating the entirety of their sales efforts – including ecommerce. In addition, online-only retailers are discovering the benefits of extending branding far beyond their websites, identifying their packages for what they are: their first actual touchpoint with customers.
Sutherland Packaging’s E-COMplete™ program was born from a combination of the company’s longstanding versatility and recently incorporated technology. In addition to precision high-speed lithographic printing, the company gained notoriety for its innovative direct printing technique, which circumvents the traditional practice of mounting a lithographic label over corrugated substrates. Ideal for the retail consumer products sector and club store displays, this maximal impact, cost-effective full-color technology enables customers to save on both material expenditures and shipping times. The company also features high-speed digital production with exacting color matching.
Sutherland’s ability to provide ultra-customized hybrid solutions – for example, combining direct-to-corrugated with litho printing or conventional printing methods with digital – opens up a world of possibilities to ecommerce customers looking to spruce up their corrugated shippers. In addition, its recently purchased large format graphic printer – offering the sort of double-sided, one-pass capabilities ideal for corrugated packaging – gives the company a technological leg up in the burgeoning e-commerce sector.
To date, Sutherland’s enhanced ecommerce shippers have proven particularly popular with retailers sending boxes of food, health & beauty aids, and clothing to consumers on a regularly scheduled basis. In most cases, the solutions comprise a more attractive outsides and impactful, truly brand representative interiors.
“By cost-effectively beautifying previously plain boxes, Sutherland Packaging’s E-COMplete is an effective customer retention tool in the fast-growing online retail sector, “ said Tom Sutherland, President of Sutherland Packaging. “For too long, ecommerce shippers have been overlooked as the valuable branding tools and customer touchpoints they offer to retailers. Our new program provides sorely-needed improvements to corrugated shippers.”
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About Sutherland Packaging Inc.
A privately held company, Sutherland Packaging Inc. was founded in 1964 and is a leader in corrugated displays and packaging for retail and club stores. Its specialties include custom packaging, structural and graphic design, full-color direct-print point-of-purchase displays, precision litho printing, fulfillment, and on-box marketing. For more information, call (973) 786-5141or visit www.sutherlandpackaging.com.