TruRating and Datacap Announce New Partnership at RetailNOW

Atlanta, Aug. 6, 2018 — TruRating, customer experience experts specializing in point-of-sale customer feedback solutions, and Datacap Systems, the leading integrated payments middleware provider, announced today that TruRating will be launched on Datacap’s point-of-sale platform in Q3 2018.
TruRating provides easy-to-understand insights via an online dashboard and mobile app and represents the newest release in Datacap’s value-added offering. Their point-of-sale partners will very soon be able to deliver TruRating to their merchants, giving them the potential to generate an industry leading 88 percent customer response rate across categories including product, service and value.
“We’re excited to launch our customer feedback integration with Datacap, a FinTech pioneer that’s been around longer than the term FinTech,” said Georgina Nelson, TruRating CEO. “Their mature presence in the payments space provides even more credibility to our solution, and we’re delighted to be working with such an established partner to provide merchants with access to previously untapped customer insights.”
TruRating was launched by Nelson in 2014 to help merchants better understand the “silent majority” of customers who don’t leave feedback. As customers check out, they can answer a quick, one-question prompt on the payment terminal to easily share their thoughts across a variety of segments. This strategy has generated industry-leading response rates, both in-store and online, and allows merchants to monitor feedback in near real-time.
“The integration with TruRating represents a significant value-add for our point-of-sale partners,” said Justin Zeigler, Datacap director of product strategy. “Point-of-sale providers can now present additional value to their merchant clients through an engaging customer feedback solution.”
In addition to this partnership, TruRating and Datacap are leading a panel at RSPA’s RetailNOW, taking place August 5-8 in Nashville. The panel, titled “Impactful Selling By Focusing On Value” and happening Tuesday, August 7 from 8:50-9:30 a.m., will feature Zeigler and Alan Outlaw, N.A. president at TruRating, plus representatives from TSYS/Cayan and Ingenico. RetailNOW is the premier event for players in the point-of-sale technology industry.
To learn more about how TruRating can help your business, visit
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About TruRating: 
TruRating is a multichannel customer feedback solution for retail, hospitality and service businesses that utilizes real-time, validated customer feedback at the point of payment (in-store) or payment confirmation page (online). Asked just one question per transaction, a large majority of customers are happy to respond with one button press or click. With industry-leading customer response rates, TruRating’s innovative technology platform gives business owners the real-time data they need to make better decisions. Founded in the UK by CEO Georgina Nelson in 2014, TruRating has since expanded operations to Australia, Canada and the United States, and is live in two additional countries, Ireland and New Zealand. Learn more about the ratings revolution at
About Datacap Systems: 
Datacap Systems celebrates 35 years of successfully designing, manufacturing and marketing innovative integrated payment solutions for any Point of Sale. One simple interface allows Point of Sale developers to keep pace with evolving trends and payment industry standards, so they can spend development dollars on POS innovation rather than integrated payments. Because we sell our products exclusively through authorized POS resellers, merchants receive high-end payment solutions coupled with top-tier installation, service and support. Integrated payment solutions from Datacap are utilized by hundreds of POS applications in an array of vertical markets.

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