Vend Empowers Retailers Through Integration with Pointy from Google

San Francisco, Aug. 10, 2020 — Vend, the industry-leading retail productivity and intelligence platform, has announced a major integration with Pointy from Google to empower retailers in the U.S, Canada, the UK and Australia. The integration will enable thousands of retail stores using Vend to showcase their products online through Pointy to help drive traffic in store.

At a time when bricks-and-mortar retailers are looking for ways to attract customers and drive bottomline growth during challenging retail conditions, Pointy allows retailers to execute an omnichannel strategy. Pointy displays a retailer’s in-store products on Google through an online catalog for their store called a Pointy Page, and on their Business Profile on Google and Google Maps. This way, shoppers can find the products they want to buy in local stores

Through Pointy, shoppers can view a store or product they sell, and access essential information such as product catalogues, stock level estimates, opening hours and contact details. This way, consumers can quickly find the information they need while retailers can develop an omnichannel presence and cater to shoppers both online and in-store.

With research from Google revealing that 90% of global shoppers search online prior to visiting a store, and the volume of “Can I/to buy” searches + “near me” increased sixfold in the last two years, the integration is a significant opportunity for retailers to not only cater to increasingly multi-channel shoppers, but continue to recover under the cloud of the ongoing pandemic.

And with data from thousands of retailers using Vend in the U.S revealing that revenue fell by four percent and the number of in-store transactions by 19% from July 2019 to July 2020, Vend’s integration with Pointy represents another significant development as retailers continue their recovery and growth in the new retail spring

“We’re delighted to announce what is a significant integration, not just for Vend but for thousands of independent retailers in the U.S, Canada, the UK and Australia,” said Vaughan Fergusson, Vend’s founder. “In our ongoing endeavour to provide retailers with industry-leading software, the integration with Pointy from Google empowers retailers with technology to help attract new customers and drive bottomline growth at a time when it’s never been more critical.

“In the increasingly competitive retail tech market, integrations like this one with Pointy are a key strategic focus for Vend as we continue to build an agnostic, ‘open ecosystem’ of cloud-based solutions that make up our integrated retail hub platform. That’s because, today, savvy retailers understand that they must be active both online and as bricks-and-mortar businesses to cater to multi-channel shoppers. By utilising Pointy, retailers can develop the truly omnichannel strategy they’ll need to provide the holistic, convenient and delightful customer experiences that will define the retail spring.”

“We very much like the Vend platform. It’s easy to manage all three of our stores and we like that it’s a seamless connection to Pointy,” said Neal E. Jarest, CEO and co-owner of Opulence of Southern Pines in North Carolina. “For a store like ours, customers like to come in, have a nice experience and smell all the fragrances. It’s why shopping in a local store is so engaging – and why it’s important to help customers see the products you have in your store with something like Pointy.”

Pointy, which normally retails at USD$899, will be free for all Vend customers and includes USD $100 Google Ad credits. The integration will be rolled out to Vend customers in the U.S, Canada, the UK and Australia. For more information, click here.

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