BOSTON, August 8, 2018 – Zaius, the CRM built for B2C marketers, today announced new segmentation capabilities that let marketers more easily create highly customized customer segments for advanced analytics and targeted campaign execution.
Balancing simplicity and powerful features, Segment Builder 2.0 gives marketers everything they need to build detailed customer segments and deliver personalized campaigns across channels to engineer repeat purchases.
Historically, to segment granularly based on data from multiple systems, marketers relied on advanced analytics teams or IT support, often resulting in stale, inaccurate data. Even with systems that offered granularity, marketers struggled with complicated user interfaces that were resource-intensive to manage. Segment Builder 2.0 solves both of these challenges — putting powerful segmentation directly in marketers’ hands, all within a simple user interface. This capability is critical for building customer loyalty in competitive B2C markets, where repeat purchases are core drivers of revenue growth for brands.
Segment Builder 2.0 empowers marketers to create segments based on the most comprehensive data set, ingesting data from any system in their marketing stack. Marketers get a unified view of ecommerce and point-of-sale data, as well as data pulled from websites, mobile apps, ad platforms, satisfaction ratings and customer service support tickets. The result is a dynamic customer profile that is continuously and automatically updated, enabling more personalized, effective campaigns.
Using a straightforward user interface, marketers can leverage Segment Builder 2.0 to:
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Segment on multiple sequential customer actions or behaviors, such as customers who abandon their carts and also have open support tickets;
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Target a single campaign to multiple segments, rather than creating campaign-specific segments;
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Understand the composition and size of segments in real time as they create them, including active and inactive subscribers and reachable audience per channel; and
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Leverage reporting and analytics based on these advanced segments, letting brands compare insights across granular customer groups.
Eric Keating, vice president of marketing, Zaius, said, “Data has changed the role of marketing, and marketers are now on the frontline when it comes to using data to generate actionable insights and make smarter business decisions. Our mission is to empower marketers to more easily and accurately connect with customers through data-driven campaigns, and our new segmentation enhancements advance that effort.”
Additional resources
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About Zaius
B2C marketers today are constrained by the gap that exists between data and marketing systems. Zaius’ B2C CRM eliminates that gap by bringing customer data and campaign execution together in a single platform, empowering marketers to engineer the repeat purchase. With complete control of customer data for segmentation and analysis, marketers can better understand why and how their customers shop. Using data to power personalized campaigns across channels, Zaius enables marketers to execute any campaign they can dream of to increase repeat purchases and drive higher customer lifetime value. Zaius is backed by Insight Venture Partners, Matrix Partners, Underscore VC, and Leaders Fund.