| The catalog today is not only a sales driver but a vehicle for branding, inspiration and engagement. In this MCM Outlook 2016 report, you will see how merchants are making the catalog an important part of their marketing strategy. Catalogs have proven to be an excellent website and mobile driver while still maintaining the brand’s story.
The catalog is the perfect marriage of online and offline and merchants are certainly recognizing that. In this report you will learn:
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