Getting a Handle on Shopping Cart Abandonment

Shopping cart abandonment remains a major challenge for merchants, with the average online shopping cart abandonment rate at 75%. But that doesn’t mean you can’t win a cart abandoner back and convert him into a buyer.In this Executive Summary Report from Multichannel Merchant you will learn:

  • The reasons consumers abandon shopping carts
  • Why optimized shopping carts and landing pages can help reduce abandonment rates
  • How to recover abandoned carts with retargeting ads
  • Why abandoned cart emails work to reengage the shopper

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