The State of Catalog Marketing in the Digital Era

While the catalog is still a very important part of a retailer’s marketing efforts, many of them are continuing to shift dollars and focus to digital efforts, as they also revise their catalog strategy in a new era.

This report takes an in-depth look at the state of the catalog today, looking at how it has changed and how it stays the same during this digital evolution. Major retailers like 1-800-Flowers and Williams Sonoma are just two companies of many that have turned their investments towards their digital channels.

In this report by Multichannel Merchant you will learn:

  • The state of the catalog in 2017
  • What brands are doing with their catalog today
  • The best methods of prospecting
  • Why one major brand did away with its catalog altogether in 2016
  • Why you need to conduct regular parcel invoice audits

And more!

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